Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions
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DOI: 10.1007/s41471-021-00110-y
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Cited by:
- Christian Koch & Michael Hartmann, 2023. "Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector," Electronic Commerce Research, Springer, vol. 23(3), pages 1515-1538, September.
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More about this item
Keywords
Gambled price promotion; Probabilistic discount; Price promotion; Entertainment; Retail; Experiential value; Promotional games; Word-of-mouth; Customer satisfaction;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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