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Entertainment in retailing: The influences of advanced technologies

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  • Pantano, Eleonora
  • Naccarato, Giuseppe

Abstract

In recent years, the importance of an enjoyable experience during the shopping activity increased. As a consequence, many researchers are focusing on the best application of enjoyable elements in the points of sale in order to maintain existing consumers and attract new ones.

Suggested Citation

  • Pantano, Eleonora & Naccarato, Giuseppe, 2010. "Entertainment in retailing: The influences of advanced technologies," Journal of Retailing and Consumer Services, Elsevier, vol. 17(3), pages 200-204.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:3:p:200-204
    DOI: 10.1016/j.jretconser.2010.03.010
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    References listed on IDEAS

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