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Was bedeutet Internationalität in der Managementweiterbildung? Eine nachfrageorientierte Studie auf Basis von Latent-Class-Conjoint-Analysen

Author

Listed:
  • Stefan Schmid

    (ESCP Europe, Wirtschaftshochschule Berlin)

  • Robert Wilken

    (ESCP Europe, Wirtschaftshochschule Berlin)

  • Monika Dammer-Henselmann

    (ESCP Europe, Wirtschaftshochschule Berlin)

Abstract

Zusammenfassung Innerhalb der Weiterbildungsangebote von Hochschulen haben in den letzten 20 Jahren vor allem MBA-Programme an Bedeutung gewonnen. Unternehmen fordern aufgrund ihrer fortschreitenden Internationalisierung dabei auch, dass MBA-Programme international ausgerichtet sind. Doch was verbirgt sich hinter dem Schlagwort der Internationalität von MBA-Programmen? Mithilfe von Latent-Class-Conjoint-Analysen zeigen die Autoren erstens, dass Internationalität für Teilnehmer von MBA-Programmen ein zentrales Entscheidungskriterium ist. Zweitens werden Internationalität der Teilnehmer, des Curriculums, des Programmablaufs und der Dozenten als die wichtigsten Dimensionen von Internationalität ermittelt. Drittens können zwei Typen von MBA-Programm-Teilnehmern identifiziert werden: Ein Segment schätzt die Bedeutung aller vier Internationalitätsdimensionen annähernd gleich hoch ein, während das andere Segment Internationalität vor allem im Programmablauf und Curriculum erwartet. Diese zielgruppenspezifische Segmentierung hilft Hochschulen bei der Gestaltung und Vermarktung ihrer MBA-Programme.

Suggested Citation

  • Stefan Schmid & Robert Wilken & Monika Dammer-Henselmann, 2013. "Was bedeutet Internationalität in der Managementweiterbildung? Eine nachfrageorientierte Studie auf Basis von Latent-Class-Conjoint-Analysen," Schmalenbach Journal of Business Research, Springer, vol. 65(3), pages 249-273, May.
    • Handle: RePEc:spr:sjobre:v:65:y:2013:i:3:d:10.1007_bf03373714
    DOI: 10.1007/BF03373714
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    References listed on IDEAS

    as
    1. Kyle D. Chen & Warren H. Hausman, 2000. "Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis," Management Science, INFORMS, vol. 46(2), pages 327-332, February.
    2. Randall G. Chapman, 1998. "MBA Quality Signals," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(4), pages 29-48, August.
    3. Stefan Schmid & Tobias Dauth, 2012. "Internationale Diversität im Top-Management — Eine empirische Analyse der DAX-30-Unternehmen," Schmalenbach Journal of Business Research, Springer, vol. 64(7), pages 772-802, November.
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    More about this item

    Keywords

    A20; A23; I21; M00; M16;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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