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Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung

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  • Thorsten Hennig-Thurau

    (Bauhaus-Universität Weimar)

Abstract

Summary The production of motion pictures requires a large amount of capital and is at the same time a high risk venture. Recently, several low-budget movies have raised attention of audiences and investors alike due to their enormous box-offices grosses. Against a sample of 331 motion pictures released in the United States between 1999 and 2001, this article analyses the complex relationship of movie budget and profitability, taking into account the existence of secondary markets. The results are discussed with regard to different success criteria, modes of budget allocation, and movie genres.

Suggested Citation

  • Thorsten Hennig-Thurau, 2004. "Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung," Schmalenbach Journal of Business Research, Springer, vol. 56(2), pages 171-188, March.
    • Handle: RePEc:spr:sjobre:v:56:y:2004:i:2:d:10.1007_bf03372734
    DOI: 10.1007/BF03372734
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    References listed on IDEAS

    as
    1. Ravid, S Abraham, 1999. "Information, Blockbusters, and Stars: A Study of the Film Industry," The Journal of Business, University of Chicago Press, vol. 72(4), pages 463-492, October.
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    5. Jehoshua Eliashberg & Jedid-Jah Jonker & Mohanbir S. Sawhney & Berend Wierenga, 2000. "MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures," Marketing Science, INFORMS, vol. 19(3), pages 226-243, January.
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    More about this item

    Keywords

    L82; M31; M10;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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