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Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study

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  • Jesús Cambra-Fierro
  • Susan Hart
  • Yolanda Polo-Redondo
  • Ana Fuster-Mur

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  • Jesús Cambra-Fierro & Susan Hart & Yolanda Polo-Redondo & Ana Fuster-Mur, 2012. "Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(3), pages 855-871, April.
    • Handle: RePEc:spr:qualqt:v:46:y:2012:i:3:p:855-871
    DOI: 10.1007/s11135-011-9429-x
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    References listed on IDEAS

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    1. Hennie Boeije, 2002. "A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews," Quality & Quantity: International Journal of Methodology, Springer, vol. 36(4), pages 391-409, November.
    2. Thomas Diefenbach, 2009. "Are case studies more than sophisticated storytelling?: Methodological problems of qualitative empirical research mainly based on semi-structured interviews," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(6), pages 875-894, November.
    3. Hsin-Hung Wu & Yung-Tai Tang & Jyh-Wei Shyu, 2010. "A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(6), pages 1207-1218, October.
    4. Vincent Peters & Fred Wester, 2007. "How Qualitative Data Analysis Software may Support the Qualitative Analysis Process," Quality & Quantity: International Journal of Methodology, Springer, vol. 41(5), pages 635-659, October.
    5. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
    6. Hilton Barrett & Joseph Balloun & Art Weinstein, 2009. "How variation in management perceptions affects organizational performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(3), pages 451-461, May.
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    Cited by:

    1. Tatiana Beliaeva & Galina Shirokova & William Wales & Elena Gafforova, 2020. "Benefiting from economic crisis? Strategic orientation effects, trade-offs, and configurations with resource availability on SME performance," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 165-194, March.
    2. Shirokova, G. & Beliaeva, T. & Gafforova, E., 2016. "Strategic orientations during economic crisis: Stay focused or adopt a broader strategic direction?," Working Papers 6444, Graduate School of Management, St. Petersburg State University.
    3. Nazar Omer Abdallah Ahmed, 2016. "Relationship between Innovation Climate, Market Orientation and Corporate Entrepreneurship," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 476-480.
    4. Kotapati Srinivasa Reddy, 2015. "Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1037225-103, December.
    5. Reddy, Kotapati Srinivasa, 2015. "The State of Case Study Research in Mergers & Acquisitions: A Review of the Literature in Different Management Streams," MPRA Paper 63939, University Library of Munich, Germany, revised 2015.

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