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A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies

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  • Hsin-Hung Wu
  • Yung-Tai Tang
  • Jyh-Wei Shyu

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  • Hsin-Hung Wu & Yung-Tai Tang & Jyh-Wei Shyu, 2010. "A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(6), pages 1207-1218, October.
    • Handle: RePEc:spr:qualqt:v:44:y:2010:i:6:p:1207-1218
    DOI: 10.1007/s11135-009-9262-7
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    References listed on IDEAS

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    1. Wei-Jaw Deng & Ying-Feng Kuo & Wen-Chin Chen, 2008. "Revised importance--performance analysis: three-factor theory and benchmarking," The Service Industries Journal, Taylor & Francis Journals, vol. 28(1), pages 37-51, January.
    2. Kurt Matzler & Elmar Sauerwein & Kenneth Heischmidt, 2003. "Importance-performance analysis revisited: the role of the factor structure of customer satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 23(2), pages 112-129, March.
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    Cited by:

    1. Yu-Chuan Chen, 2016. "Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments," Asian Social Science, Canadian Center of Science and Education, vol. 12(5), pages 128-128, May.
    2. Jinho Kim & Seongyoon Lee & Jaiill Lee & Seokjung Kang, 2021. "Performance evaluation for the outsourcing of military base management services in the Republic of Korea using SERVQUAL and IPA," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(4), pages 1497-1512, August.
    3. Jesús Cambra-Fierro & Susan Hart & Yolanda Polo-Redondo & Ana Fuster-Mur, 2012. "Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(3), pages 855-871, April.
    4. Shu-Yun Yin & Kuan-Kai Huang & Jiunn-I Shieh & Yu-Huei Liu & Hsin-Hung Wu, 2016. "Telehealth services evaluation: a combination of SERVQUAL model and importance-performance analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(2), pages 751-766, March.

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