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Relationship between Innovation Climate, Market Orientation and Corporate Entrepreneurship

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  • Nazar Omer Abdallah Ahmed

    (Department of Business Administration, College of Science and Humanities, Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia)

Abstract

A great deal of the literature on corporate entrepreneurship (CE) assumes that it is important and desirable to foster corporate entrepreneurial thinking and behavior in organizations. While much has been written about the need for established firms to become entrepreneurial, not much progress has been made to determine exactly how entrepreneurship can be accomplished and sustained in these organizations. The purpose of this study is to investigate the relationship between market orientation (MO), innovation climate (IC) and CE. Self-administrated questionnaires were used for data collection from the population representatives by means of convenience sampling. 165 questionnaires were received back out of 200. Regression analysis were used to analyze the relationship between the variable of study. Results showed a positive relationship between MO, IC and intrapreneurship

Suggested Citation

  • Nazar Omer Abdallah Ahmed, 2016. "Relationship between Innovation Climate, Market Orientation and Corporate Entrepreneurship," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 476-480.
    • Handle: RePEc:eco:journ3:2016-03-10
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Innovation Climate; Market Orientation; Corporate Entrepreneurship; Entrepreneurship;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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