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Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores

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  • Ming-Tien Tsai
  • Hsueh-Liang Wu
  • Wen-Ko Liang

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  • Ming-Tien Tsai & Hsueh-Liang Wu & Wen-Ko Liang, 2008. "Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(3), pages 303-319, June.
    • Handle: RePEc:spr:qualqt:v:42:y:2008:i:3:p:303-319
    DOI: 10.1007/s11135-006-9047-1
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    References listed on IDEAS

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    1. Daniel Y. Shee & Gwo-Hshiung Tzeng & Tzung-I Tang, 2003. "AHP, Fuzzy Measure and Fuzzy Integral Approaches for the Appraisal of Information Service Providers in Taiwan," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 6(1), pages 8-30, January.
    2. Asan, Umut & Erhan Bozdag, Cafer & Polat, Seçkin, 2004. "A fuzzy approach to qualitative cross impact analysis," Omega, Elsevier, vol. 32(6), pages 443-458, December.
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    Cited by:

    1. Liu, Wu & Hui, Longxuan & Lu, Yuting & Tang, Jinsong, 2020. "Developing an evaluation method for SCADA-Controlled urban gas infrastructure hierarchical design using multi-level fuzzy comprehensive evaluation," International Journal of Critical Infrastructure Protection, Elsevier, vol. 30(C).
    2. Chen-Yu Lin & Enmi Chung, 2015. "Evaluating the criteria of social media network users," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 1791-1802, September.
    3. M. Díaz-Fernández & M. González-Rodríguez & Biagio Simonetti, 2015. "Top Management Teams’ demographic characteristics and their influence on strategic change," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(3), pages 1305-1322, May.

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