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Evaluating the criteria of social media network users

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  • Chen-Yu Lin
  • Enmi Chung

Abstract

This study aims to apply analytic hierarchy process method by surveying social media network (SMN) users to identify the importance of four major criteria and 16 sub-criteria. This research interviews SMN users who have experienced in using Facebook, Twitter and Pinterest. The result shows that social-integration plays an important role for Facebook users, whereas self-integration plays critical role for Twitter and Pinterest users. By identifying the most essential criteria, self-integration is the most essential criterion whereas social-interaction is the least important criterion identified for SMN users. The results can be reapplied for future update SMN sites for evaluation to deliver a new market analysis and to gain competitive advantages. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Chen-Yu Lin & Enmi Chung, 2015. "Evaluating the criteria of social media network users," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 1791-1802, September.
    • Handle: RePEc:spr:qualqt:v:49:y:2015:i:5:p:1791-1802
    DOI: 10.1007/s11135-014-0055-2
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    References listed on IDEAS

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    7. Ming-Tien Tsai & Hsueh-Liang Wu & Wen-Ko Liang, 2008. "Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(3), pages 303-319, June.
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