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A Social Desirability Item Response Theory Model: Retrieve–Deceive–Transfer

Author

Listed:
  • Cheng-Han Leng

    (National Taiwan University)

  • Hung-Yu Huang

    (University of Taipei)

  • Grace Yao

    (National Taiwan University)

Abstract

In this study, a new item response theory model is developed to account for situations in which respondents overreport or underreport their actual opinions on a positive or negative issue. Such behavior is supposed to be a result of deception and transfer mechanisms. In the proposed model, this behavior is simulated by incorporating a deception term into a multidimensional rating scale model, followed by multiplication by a transfer term, with the two operations performed by an indicator function and a transition matrix separately. The proposed model is presented in a Bayesian framework approximated by Markov chain Monte Carlo algorithms. Through a series of simulations, the parameters of the proposed model are recovered accurately. The methodology is also implemented within an online experimental study to demonstrate the methodology’s application.

Suggested Citation

  • Cheng-Han Leng & Hung-Yu Huang & Grace Yao, 2020. "A Social Desirability Item Response Theory Model: Retrieve–Deceive–Transfer," Psychometrika, Springer;The Psychometric Society, vol. 85(1), pages 56-74, March.
    • Handle: RePEc:spr:psycho:v:85:y:2020:i:1:d:10.1007_s11336-019-09689-y
    DOI: 10.1007/s11336-019-09689-y
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    References listed on IDEAS

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    1. Lang, Frieder R. & John, Dennis & Lüdtke, Oliver & Schupp, Jürgen & Wagner, Gert G., 2011. "Short Assessment of the Big Five: Robust Across Survey Methods Except Telephone Interviewing," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 43(2), pages 548-567.
    2. Mick, David Glen, 1996. "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 106-119, September.
    3. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
    4. Jobe, J.B. & Mingay, D.J., 1989. "Cognitive research improves questionnaires," American Journal of Public Health, American Public Health Association, vol. 79(8), pages 1053-1055.
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