IDEAS home Printed from https://ideas.repec.org/a/spr/joamsc/v52y2024i6d10.1007_s11747-024-01029-6.html
   My bibliography  Save this article

Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes

Author

Listed:
  • Annika Abell

    (University of Tennessee)

  • Dipayan Biswas

    (University of South Florida)

  • Christian Arroyo Mera

    (University of South Florida)

Abstract

Restaurants are increasingly opting for technological innovations for food ordering. While digital modes of ordering, such as kiosks, tablets, and apps, embrace emerging innovations, can there be unintended consequences regarding the foods purchased and total spending? The findings from a series of studies, including six studies conducted in the field, demonstrate that a digital (vs. non-digital) ordering mode leads consumers to have a more automatic decision making mode and lower cognitive involvement, which results in more indulgent outcomes in the form of unhealthy food orders and higher overall spending. This effect attenuates for consumers with a high degree of technology acceptance and for orders placed earlier in the day. These findings suggest that restaurant managers with the goal of selling healthier options would benefit from having non-digital ordering modes, while managers desiring more indulgent purchases would benefit from having digital ordering modes available.

Suggested Citation

  • Annika Abell & Dipayan Biswas & Christian Arroyo Mera, 2024. "Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1673-1691, November.
    • Handle: RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01029-6
    DOI: 10.1007/s11747-024-01029-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11747-024-01029-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11747-024-01029-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01029-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.