The choice polarity effect: An investigation of evolutionary-based trait handedness and perceived magnitudes on laterally displayed choices
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DOI: 10.1016/j.jbusres.2020.02.004
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- Kovacheva, Aleksandra & Nikolova, Hristina & Lamberton, Cait, 2022. "Will he buy a surprise? Gender differences in the purchase of surprise offerings," Journal of Retailing, Elsevier, vol. 98(4), pages 667-684.
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Keywords
Laterality; Display; Handedness; Choice polarity effect; Perceived magnitude; Evolution;All these keywords.
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