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Price Dispersion in the Grocery Market

Author

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  • Ying Zhao

    (Hong Kong University of Science and Technology)

Abstract

This paper provides an exploratory study of price dispersion in the grocery market and checks for the consistency of the evidence on this price dispersion with the existing theories of price dispersion due to costly consumer search, competition, and consumer heterogeneity in the context of the grocery market. Three dimensions of price dispersion are studied: price dispersion for a certain brand across stores, price dispersion within a category in a store across brands, and price dispersion over time for a certain brand. The results show that the standardized price dispersion is positively correlated with consumer search costs, competition, and consumer heterogeneity.

Suggested Citation

  • Ying Zhao, 2006. "Price Dispersion in the Grocery Market," The Journal of Business, University of Chicago Press, vol. 79(3), pages 1175-1192, May.
    • Handle: RePEc:ucp:jnlbus:v:79:y:2006:i:3:p:1175-1192
    DOI: 10.1086/500673
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    Cited by:

    1. Bakucs, Lajos Zoltan & Ferto, Imre, 2009. "Milk Retail Sales Patterns in a Transition Economy. The Case of Hungary," 83rd Annual Conference, March 30 - April 1, 2009, Dublin, Ireland 50932, Agricultural Economics Society.
    2. Rosa Diaz, Isabel Maria & Rondán Cataluña, Francisco Javier, 2011. "Antecedentes da importância do preço nas decisões de compra," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 51(4), July.
    3. Alessandro Bonanno & Francesco Bimbo & Marco Costanigro & Alfons Oude Lansink & Rosaria Viscecchia, 2019. "Credence attributes and the quest for a higher price – a hedonic stochastic frontier approach," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 46(2), pages 163-192.
    4. Ge Gao & Alex Nikolsko‐Rzhevskyy & Oleksandr Talavera, 2023. "Can central banks be heard over the sound of gunfire?," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 46(S1), pages 183-203, December.
    5. Sofia Berto Villas-Boas & J. Miguel Villas-Boas, 2008. "Learning, Forgetting, and Sales," Management Science, INFORMS, vol. 54(11), pages 1951-1960, November.
    6. Ganesh Iyer & David Soberman & J. Miguel Villas-Boas, 2005. "The Targeting of Advertising," Marketing Science, INFORMS, vol. 24(3), pages 461-476, May.
    7. Volpe, Richard J. III & Tedjasaputra, Nicole & Jackson, Olivia & Provost, Ryan, 2021. "Supermarket Pricing and Promotional Behavior: Evidence from the San Luis Obispo Market," Journal of Food Distribution Research, Food Distribution Research Society, vol. 52(2), July.
    8. Xulia González & Daniel Miles-Touya, 2018. "Price dispersion, chain heterogeneity, and search in online grocery markets," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, vol. 9(1), pages 115-139, March.
    9. Özlem İnanç Tunçer, 2016. "İçgöç, Nüfus Yapısı ve Fiyat Farklılaşması: İstanbul Örneği," Yildiz Social Science Review, Yildiz Technical University, vol. 2(2), pages 53-74.
    10. Noel, Michael D. & Qiang, Hongjie, 2019. "The role of information in retail gasoline price dispersion," Energy Economics, Elsevier, vol. 80(C), pages 173-187.
    11. Inge Geyskens & Barbara Deleersnyder & Marnik G. Dekimpe & Didi Lin, 2024. "Do consumers benefit from national-brand listings by hard discounters?," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 97-118, January.
    12. Pushpinder Gill & Stephen K. Kim, 2021. "From franchisee experience to customer experience: their effects on franchisee performance," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1175-1200, November.

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