Household and retail panel data in retailing research: Time for a renaissance?
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DOI: 10.1016/j.jretai.2024.02.004
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Cited by:
- van der Plas, Joep & Dekimpe, Marnik G. & Geyskens, Inge, 2024. "Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers," Journal of Retailing, Elsevier, vol. 100(2), pages 199-216.
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Keywords
Panel data; Scanner data; Empirical generalizations;All these keywords.
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