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Service Innovation Adoption: the Case of Value-Added Mobile Services

Author

Listed:
  • Tugrul Daim
  • Nuri Basoglu
  • Banu Kargin
  • Kenny Phan

Abstract

This paper explores the process of the adoption of value-added mobile services by investigating value-added services especially for information services. Determinants of mobile service intention, attitude, and usefulness were found to be significant factors. Personalization, mobility, user experience, and content were identified as indirect determinants of attitude via usefulness. The study used a series of field studies, developing final hypotheses and testing them. The results of hypothesis testing provided evidence demonstrating the impact of these relationships. Copyright Springer Science+Business Media New York 2014

Suggested Citation

  • Tugrul Daim & Nuri Basoglu & Banu Kargin & Kenny Phan, 2014. "Service Innovation Adoption: the Case of Value-Added Mobile Services," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(4), pages 784-802, December.
    • Handle: RePEc:spr:jknowl:v:5:y:2014:i:4:p:784-802
    DOI: 10.1007/s13132-012-0113-8
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    References listed on IDEAS

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    Cited by:

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    2. Basoglu, Nuri & Ok, Ali Emre & Daim, Tugrul U., 2017. "What will it take to adopt smart glasses: A consumer choice based review?," Technology in Society, Elsevier, vol. 50(C), pages 50-56.
    3. Zhang, Wenyao & Zhang, Wei & Daim, Tugrul U., 2023. "Investigating consumer purchase intention in online social media marketing: A case study of Tiktok," Technology in Society, Elsevier, vol. 74(C).

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