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Adoption Factors of Mobile Services

Author

Listed:
  • Banu Kargin

    (Turkcell, Turkey)

  • Nuri Basoglu

    (Bogazici University, Turkey)

  • Tugrul Daim

    (Portland State University, USA)

Abstract

As more and more mobile services become available everyday, consumers are choosing different services based on their preferences. Exploring and understanding this phenomenon is critical. This paper presents a framework for defining the adoption factors of mobile services. The framework builds upon current approaches to explain adoption factors. A survey instrument was utilized for data collection. Two different types of service were compared through the study. The findings were confirming the literature for an already adopted service and indicating that usefulness and attitude are direct factors influencing consumer satisfaction. On the other hand, usefulness and external influence were found to be direct; and personalization, image, content, mobility, enjoyment as indirect determinants of consumer’s attitude towards using new mobile services.

Suggested Citation

  • Banu Kargin & Nuri Basoglu & Tugrul Daim, 2009. "Adoption Factors of Mobile Services," International Journal of Information Systems in the Service Sector (IJISSS), IGI Global, vol. 1(1), pages 15-34, January.
    • Handle: RePEc:igg:jisss0:v:1:y:2009:i:1:p:15-34
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    Citations

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    Cited by:

    1. Fahad Aldhaban & Tugrul Daim & Robert Harmon & Nuri Basoglu, 2020. "Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-37, February.
    2. Revels, Janeaya & Tojib, Dewi & Tsarenko, Yelena, 2010. "Understanding consumer intention to use mobile services," Australasian marketing journal, Elsevier, vol. 18(2), pages 74-80.
    3. Nikou, Shahrokh & Mezei, Jozsef & Bouwman, Harry & Liu, Yong, 2011. "Factors influencing the adoption of mobile services consumers' preferences using analytic hierarchy process," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52151, International Telecommunications Society (ITS).
    4. Tugrul Daim & Nuri Basoglu & Banu Kargin & Kenny Phan, 2014. "Service Innovation Adoption: the Case of Value-Added Mobile Services," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(4), pages 784-802, December.
    5. Basoglu, Nuri & Ok, Ali Emre & Daim, Tugrul U., 2017. "What will it take to adopt smart glasses: A consumer choice based review?," Technology in Society, Elsevier, vol. 50(C), pages 50-56.
    6. Nikou, Shahrokh & Mezei, József, 2013. "Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)," Telecommunications Policy, Elsevier, vol. 37(10), pages 915-929.
    7. Federico E. Contiggiani & Fernando Delbianco & Fernando Tohm'e, 2021. "A Graph-based Similarity Function for CBDT: Acquiring and Using New Information," Papers 2104.14268, arXiv.org.

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