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The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses

Author

Listed:
  • Mohammad Reza Jalilvand

    (University of Tehran)

  • Leila Nasrolahi Vosta

    (University of Tabriz)

  • Rashid Khalilakbar

    (University of Isfahan)

  • Javad Khazaei Pool

    (University of Isfahan)

  • Reihaneh Alsadat Tabaeeian

    (University of Isfahan)

Abstract

The purpose of this paper is to examine the effect of internal marketing and entrepreneurial orientation on innovation in family businesses. By reviewing related literature, the relationships among internal marketing, entrepreneurial orientation, and innovation were hypothesized. The developed conceptual model is tested using structural equation modeling (SEM) using a sample of 288 family businesses. The result of the SEM model shows that both internal marketing and entrepreneurial orientation act as a basis for innovation in family businesses. Further, it was revealed that internal marketing is key determinant of entrepreneurial orientation in the context of family business. The study has contributed to the literature by demonstrating the routes through which internal marketing and entrepreneurial orientation impact on innovation in the case of family businesses.

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  • Mohammad Reza Jalilvand & Leila Nasrolahi Vosta & Rashid Khalilakbar & Javad Khazaei Pool & Reihaneh Alsadat Tabaeeian, 2019. "The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(3), pages 1064-1079, September.
    • Handle: RePEc:spr:jknowl:v:10:y:2019:i:3:d:10.1007_s13132-017-0516-7
    DOI: 10.1007/s13132-017-0516-7
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    References listed on IDEAS

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    2. Jianhong He & Hongmin Chen & Fu-Sheng Tsai, 2020. "Strategy Orientation, Innovation Capacity Endowment, and International R&D Intensity of Listed Companies in China," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
    3. Vivy Kristinae & Roby Sambung & Meitiana Sahay, 2019. "The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 4(2), pages 35-44, September.
    4. Ignacio Cepeda-Carrion & Jaime Ortega-Gutierrez & Aurora Garrido-Moreno & Juan-Gabriel Cegarra-Navarro, 2023. "The Mediating Role of Knowledge Creation Processes in the Relationship Between Social Media and Open Innovation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(2), pages 1275-1297, June.
    5. Shuai Song & Lixin Zhou & Stavros Sindakis & Sakshi Aggarwal & Charles Chen, 2024. "The Impact of Intergenerational Succession Intention on Family Firm’s Innovation Strategy: Evidence from China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 204-237, March.

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