IDEAS home Printed from https://ideas.repec.org/a/ora/jrojbe/v4y2019i2p35-44.html
   My bibliography  Save this article

The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products

Author

Listed:
  • Vivy Kristinae

    (University of Palangka Raya, Faculty of Economics and Business, Indonesia)

  • Roby Sambung

    (University of Palangka Raya, Faculty of Economics and Business, Indonesia)

  • Meitiana Sahay

    (University of Palangka Raya, Faculty of Economics and Business, Indonesia)

Abstract

This research is to improve product development with resource-based innovation that is based on the competitive advantage of local product SMEs with an initial market orientation and the role of mediating entrepreneurial skills and driving skills. This study is based on product cases in the domestic market and develops markets for local SME products with interviews and quantitative methods in 30 Small and Medium Enterprises in Central Kalimantan with PLS SEM analysis tools. The findings in this study included identifying and supporting mediating roles. Entrepreneurial orientation towards product innovation in increasing proactive knowledge and risk-taking, innovative market-oriented ideas in product innovation. This research only has results and research units from the scale of local SME products and then for research and theoretical research can be examined on a large scale with additional literature on market orientation. The research implications of research and analysis in product research in local products with market orientation and entrepreneurial orientation can increase revenue and sales, SMEs can implement EO as an important role after market control to improve innovation products and as a strategy in competition with cultural values. The novelty in research is the contextual business strategy and the theory of RBV in a significant positive competitive advantage from EO support in local SME product innovation.

Suggested Citation

  • Vivy Kristinae & Roby Sambung & Meitiana Sahay, 2019. "The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 4(2), pages 35-44, September.
    • Handle: RePEc:ora:jrojbe:v:4:y:2019:i:2:p:35-44
    as

    Download full text from publisher

    File URL: http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2019/10/OJBE_vol-42-35-44.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wu, Jie, 2013. "Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 36-45.
    2. Yang, Fuxia & Yang, Mian, 2015. "Analysis on China's eco-innovations: Regulation context, intertemporal change and regional differences," European Journal of Operational Research, Elsevier, vol. 247(3), pages 1003-1012.
    3. Mohammed Abdulai Mahmoud & Baba Yusif, 2012. "Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 61(6), pages 624-652, July.
    4. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W. & Annan, Jonathan & Kadić-Maglajlić, Selma & Micevski, Milena, 2016. "Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 69(11), pages 5040-5045.
    5. Vega-Vázquez, Manuela & Cossío-Silva, Francisco-José & Revilla-Camacho, María-Ángeles, 2016. "Entrepreneurial orientation–hotel performance: Has market orientation anything to say?," Journal of Business Research, Elsevier, vol. 69(11), pages 5089-5094.
    6. Mohammad Reza Jalilvand & Leila Nasrolahi Vosta & Rashid Khalilakbar & Javad Khazaei Pool & Reihaneh Alsadat Tabaeeian, 2019. "The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(3), pages 1064-1079, September.
    7. Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
    8. Muslim Amin & Ramayah Thurasamy & Abdullah M. Aldakhil & Aznur Hafeez Bin Kaswuri, 2016. "The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance," Nankai Business Review International, Emerald Group Publishing Limited, vol. 7(1), pages 39-59, March.
    9. Sharma, Piyush & Davcik, Nebojsa S. & Pillai, Kishore Gopalakrishna, 2016. "Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance," Journal of Business Research, Elsevier, vol. 69(12), pages 5662-5669.
    10. Pan, Xiaojun & Li, Shoude, 2016. "Dynamic optimal control of process–product innovation with learning by doing," European Journal of Operational Research, Elsevier, vol. 248(1), pages 136-145.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yun Hee Cho & Joo-Heon Lee, 2020. "A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation," Sustainability, MDPI, vol. 12(11), pages 1-19, June.
    2. Chahal, Hardeep & Gupta, Mahesh & Lonial, Subhash & Raina, Swati, 2019. "Operational flexibility-entrepreneurial orientation relationship: Effects and consequences," Journal of Business Research, Elsevier, vol. 105(C), pages 154-167.
    3. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.
    4. Tsui-Yii Shih, 2018. "Determinants of Enterprises Radical Innovation and Performance: Insights into Strategic Orientation of Cultural and Creative Enterprises," Sustainability, MDPI, vol. 10(6), pages 1-22, June.
    5. Nima Heirati & Aron O’Cass, 2016. "Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 33(2), pages 411-433, June.
    6. Ni, Jian & Zhao, Jun & Chu, Lap Keung, 2021. "Supply contracting and process innovation in a dynamic supply chain with information asymmetry," European Journal of Operational Research, Elsevier, vol. 288(2), pages 552-562.
    7. Judith Cavazos-Arroyo & Rogelio Puente-Diaz, 2019. "The Influence of Marketing Capability in Mexican Social Enterprises," Sustainability, MDPI, vol. 11(17), pages 1-15, August.
    8. Sun, Wenbin & Price, Joseph & Ding, Yuan, 2019. "The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability," Journal of Business Research, Elsevier, vol. 95(C), pages 326-337.
    9. Kibeshi Kiyabo & Nsubili Isaga, 2019. "Strategic entrepreneurship, competitive advantage, and SMEs’ performance in the welding industry in Tanzania," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-23, December.
    10. Bouguerra, Abderaouf & Gölgeci, Ismail & Gligor, David M. & Tatoglu, Ekrem, 2021. "How do agile organizations contribute to environmental collaboration? Evidence from MNEs in Turkey," Journal of International Management, Elsevier, vol. 27(1).
    11. Arunachalam, S. & Ramaswami, Sridhar N. & Patel, Pankaj C. & Chai, Linlin, 2022. "Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 927-946.
    12. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
    13. Xu, Hao & Chen, Liuxin & Ma, Lijun, 2024. "Supply chain product innovation and marketing strategies under different fairness concerns," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 187(C).
    14. Andreas Moursellas & Debashree De & Thomas Wurzer & Antonios Skouloudis & Gerald Reiner & Atanu Chaudhuri & Theodoros Manousidis & Chrisovalantis Malesios & Konstantinos Evangelinos & Prasanta Kumar D, 2023. "Sustainability Practices and Performance in European Small-and-Medium Enterprises: Insights from Multiple Case Studies," Circular Economy and Sustainability, Springer, vol. 3(2), pages 835-860, June.
    15. Renata Klafke & Claudia T. Picinin & Diego G. Chevarria, 2021. "Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 357-376, December.
    16. Jie Wu, 2015. "Differentiated Customer Pressures and Environmental Policies in China," Business Strategy and the Environment, Wiley Blackwell, vol. 24(3), pages 175-189, March.
    17. Falah Abu & Hamed Gholami & Norhayati Zakuan & Muhamad Zameri Mat Saman & Dalia Streimikiene & Justas Streimikis, 2020. "The Influence of Contextual Factors on the Implementation of Lean Practices: An Analysis of Furniture Industries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(55), pages 867-867, August.
    18. Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.
    19. S. Hati & K. Maity, 2023. "Product process innovation model of fuzzy optimal control of nonlinear system with finite time horizon under granular differentiability concept," OPSEARCH, Springer;Operational Research Society of India, vol. 60(2), pages 753-775, June.
    20. Dewick, Paul & Maytorena-Sanchez, Eunice & Winch, Graham, 2019. "Regulation and regenerative eco-innovation: the case of extracted materials in the UK," Ecological Economics, Elsevier, vol. 160(C), pages 38-51.

    More about this item

    Keywords

    Market orientation; Entrepreneurial Orientation; Product Innovation; SME Local Products.;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:jrojbe:v:4:y:2019:i:2:p:35-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tomina SAVEANU (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.