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Fundraising design: key issues, unifying framework, and open puzzles

Author

Listed:
  • Ernan Haruvy

    (McGill University)

  • Peter Popkowski Leszczyc

    (University of Queensland)

  • Greg Allenby

    (Ohio State University)

  • Russell Belk

    (York University)

  • Catherine Eckel

    (Texas A&M University)

  • Robert Fisher

    (University of Alberta)

  • Sherry Xin Li

    (University of Arkansas)

  • John A. List

    (University of Chicago)

  • Yu Ma

    (McGill University)

  • Yu Wang

    (California State University)

Abstract

We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from Economics, Marketing, Psychology, and Sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.

Suggested Citation

  • Ernan Haruvy & Peter Popkowski Leszczyc & Greg Allenby & Russell Belk & Catherine Eckel & Robert Fisher & Sherry Xin Li & John A. List & Yu Ma & Yu Wang, 2020. "Fundraising design: key issues, unifying framework, and open puzzles," Marketing Letters, Springer, vol. 31(4), pages 371-380, December.
    • Handle: RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09534-8
    DOI: 10.1007/s11002-020-09534-8
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