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Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)

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  • Debadutta Kumar Panda

    (Xavier Institute of Management (XIMB), XIM University)

  • Mahesh Ramalingam

    (Institute of Management Technology Hyderabad)

Abstract

Managerial networking has been well studied in the public and nonprofit management literature; however, no study on managerial networking has been conducted from behavioral theories. This paper studied the managerial networking for grant acquisition in Indian Non-government Organizations (NGOs) from the Behavioural Reasoning Theory (BRT) perspective. The cross-sectional data (N = 590) was collected from project and program coordinators of NGOs in India. Data were analyzed using PLS-SEM in SmartPLS V3.2.7. The study found that results align with behavioral theories in associating ‘value’ with ‘attitude’ but did not find an association between ‘attitude’ and ‘intention’. The ‘reason against’ and ‘reason for’ are partially mediated in the relationship between value and behavioral intention. Finally, the study concludes with practical implications and limitations.

Suggested Citation

  • Debadutta Kumar Panda & Mahesh Ramalingam, 2024. "Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 371-393, June.
    • Handle: RePEc:spr:irpnmk:v:21:y:2024:i:2:d:10.1007_s12208-023-00387-1
    DOI: 10.1007/s12208-023-00387-1
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