A human-to-human approach to social marketing for sustainability and development
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DOI: 10.1007/s12208-023-00377-3
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References listed on IDEAS
- M. Mercedes Galan-Ladero & Helena M. Alves (ed.), 2019. "Case Studies on Social Marketing," Management for Professionals, Springer, number 978-3-030-04843-3, December.
- Yasmin Anwar & Noha El-Bassiouny, 2020. "Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & René Schmidpeter & Liangrong Zu (ed.), The Future of the UN Sustainable Development Goals, pages 187-207, Springer.
- ., 2002. "Infrastructure Policy in Socialism and in the Market Economy," Chapters, in: Modernizing Infrastructure in Transformation Economies, chapter 2, pages 15-38, Edward Elgar Publishing.
- Varey, Richard J., 2008. "Marketing as an Interaction System," Australasian marketing journal, Elsevier, vol. 16(1), pages 79-94.
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- Maria Rosaria Maschio & Alessia Spada & Mariantonietta Fiore, 2024. "The Role of Communication Tools in the Knowledge and Diffusion of Sustainable Development Goals: Insights from Multiple Correspondence Analysis," Sustainability, MDPI, vol. 16(24), pages 1-13, December.
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Keywords
Human-to-human marketing; Service-dominant logic; Sustainable development goals; Design; Relational marketing;All these keywords.
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