IDEAS home Printed from https://ideas.repec.org/h/spr/csrchp/978-3-030-21154-7_9.html
   My bibliography  Save this book chapter

Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda

In: The Future of the UN Sustainable Development Goals

Author

Listed:
  • Yasmin Anwar

    (The German University in Cairo (GUC))

  • Noha El-Bassiouny

    (The German University in Cairo (GUC))

Abstract

While the Dominant Social ParadigmSocial Paradigm (DSP) (DSP) viewsDominant Social Paradigm (DSP) social and ecological issues as constraints to economic growthEconomic growth , several academics assert that achieving social, environmental and economic progress can be realized simultaneously via the “triple bottom lineTriple bottom line ” approachTriple Bottom Line (TBL) approach . This chapter examines the role of businesses, specificallySustainable marketing marketingMarketing , in accomplishing sustainableSustainable developmentSustainable development . Furthermore, the paper sets an agenda for marketers on how to include the Sustainable DevelopmentSustainable development GoalsSustainable Development Goals (SDGs) (SDGs) in their business frameworks. Our approach is conceptual in nature, where the literature domains on the evolution of marketingEvolution of marketing schools of thought, sustainabilitySustainability and marketingSustainable marketing , and the sustainable development goals are cross-referenced and synthesized. The paper ends up with research propositionsResearch propositions that are in tandem with the Sustainable Development Goals (SDGs). The paper would, thus, be appealing to different audiences; including marketers, company managers, non-profit organizationsNon-profit organizations , and the scholarly community.

Suggested Citation

  • Yasmin Anwar & Noha El-Bassiouny, 2020. "Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & René Schmidpeter & Liangrong Zu (ed.), The Future of the UN Sustainable Development Goals, pages 187-207, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-21154-7_9
    DOI: 10.1007/978-3-030-21154-7_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Belmonte-Ureña, Luis Jesús & Plaza-Úbeda, José Antonio & Vazquez-Brust, Diego & Yakovleva, Natalia, 2021. "Circular economy, degrowth and green growth as pathways for research on sustainable development goals: A global analysis and future agenda," Ecological Economics, Elsevier, vol. 185(C).
    2. He, Hongwei & Harris, Lloyd, 2020. "The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy," Journal of Business Research, Elsevier, vol. 116(C), pages 176-182.
    3. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
    4. Luis J. Camacho & Cristian Salazar-Concha & Patricio Ramírez-Correa, 2020. "The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    5. Kirtika Deo & Abhnil Amtesh Prasad, 2022. "Exploring Climate Change Adaptation, Mitigation and Marketing Connections," Sustainability, MDPI, vol. 14(7), pages 1-21, April.
    6. Er Navas Maldonado & José Antonio Beltrán Enríquez & María Teresa Martínez Contreras, 2023. "Marketing como herramienta de educación social," Revista de Investigación Latinoamericana en Competitividad Organizacional RILCO, Servicios Académicos Intercontinentales SL, issue 19, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:csrchp:978-3-030-21154-7_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.