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Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda

In: The Future of the UN Sustainable Development Goals

Author

Listed:
  • Yasmin Anwar

    (The German University in Cairo (GUC))

  • Noha El-Bassiouny

    (The German University in Cairo (GUC))

Abstract

While the Dominant Social ParadigmSocial Paradigm (DSP) (DSP) viewsDominant Social Paradigm (DSP) social and ecological issues as constraints to economic growthEconomic growth , several academics assert that achieving social, environmental and economic progress can be realized simultaneously via the “triple bottom lineTriple bottom line ” approachTriple Bottom Line (TBL) approach . This chapter examines the role of businesses, specificallySustainable marketing marketingMarketing , in accomplishing sustainableSustainable developmentSustainable development . Furthermore, the paper sets an agenda for marketers on how to include the Sustainable DevelopmentSustainable development GoalsSustainable Development Goals (SDGs) (SDGs) in their business frameworks. Our approach is conceptual in nature, where the literature domains on the evolution of marketingEvolution of marketing schools of thought, sustainabilitySustainability and marketingSustainable marketing , and the sustainable development goals are cross-referenced and synthesized. The paper ends up with research propositionsResearch propositions that are in tandem with the Sustainable Development Goals (SDGs). The paper would, thus, be appealing to different audiences; including marketers, company managers, non-profit organizationsNon-profit organizations , and the scholarly community.

Suggested Citation

  • Yasmin Anwar & Noha El-Bassiouny, 2020. "Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & René Schmidpeter & Liangrong Zu (ed.), The Future of the UN Sustainable Development Goals, pages 187-207, Springer.
    • Handle: RePEc:spr:csrchp:978-3-030-21154-7_9
    DOI: 10.1007/978-3-030-21154-7_9
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    Citations

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    Cited by:

    1. Kirtika Deo & Abhnil Amtesh Prasad, 2022. "Exploring Climate Change Adaptation, Mitigation and Marketing Connections," Sustainability, MDPI, vol. 14(7), pages 1-21, April.
    2. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
    3. Luis J. Camacho & Cristian Salazar-Concha & Patricio Ramírez-Correa, 2020. "The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    4. Belmonte-Ureña, Luis Jesús & Plaza-Úbeda, José Antonio & Vazquez-Brust, Diego & Yakovleva, Natalia, 2021. "Circular economy, degrowth and green growth as pathways for research on sustainable development goals: A global analysis and future agenda," Ecological Economics, Elsevier, vol. 185(C).
    5. He, Hongwei & Harris, Lloyd, 2020. "The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy," Journal of Business Research, Elsevier, vol. 116(C), pages 176-182.

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