IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i7p4255-d786379.html
   My bibliography  Save this article

Exploring Climate Change Adaptation, Mitigation and Marketing Connections

Author

Listed:
  • Kirtika Deo

    (Marketing Discipline Group, UTS Business School, University of Technology Sydney, Sydney, NSW 2007, Australia)

  • Abhnil Amtesh Prasad

    (Climate Change Research Centre, University of New South Wales, Sydney, NSW 2052, Australia)

Abstract

Adaptation and mitigation to the adverse impacts of rising weather and climate extremes require businesses to respond with adequate marketing strategies promoting sustained economic development. Unfortunately, the connections exploring such relationships have not been extensively investigated in the current body of literature. This study investigated the five marketing categories relating to sustainable practices (sustainable marketing, social marketing, green marketing, sustainable consumption and ecological marketing) within core research themes of climate change, global warming and sustainability from a bibliometric approach using the Scopus API. Additional topic modelling was conducted using the Latent Dirichlet Allocation (LDA) unsupervised approach on downloaded abstracts to distinguish ideas communicated in time through research and publications with co-occurrences of major Intergovernmental Panel on Climate Change (IPCC) Assessment Reports and Google search queries. The results confirmed marketing strategies aligned with the theme of sustainability with little work from small developing island nations. Additionally, findings demonstrated that research exploring business strategies through green marketing directed to green consumers with sustainable supply chain management had been dominantly increasing in the literature over recent years. Similarly, social marketing associated with green consumers was a common concern for the public and academics, rising over the years with strong influence from the published IPCC Assessment Reports. This study did not explore other published databases, including climate change-related meeting transcripts and published speeches from corporate and world leaders.

Suggested Citation

  • Kirtika Deo & Abhnil Amtesh Prasad, 2022. "Exploring Climate Change Adaptation, Mitigation and Marketing Connections," Sustainability, MDPI, vol. 14(7), pages 1-21, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4255-:d:786379
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/7/4255/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/7/4255/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tanya Fiedler & Andy J. Pitman & Kate Mackenzie & Nick Wood & Christian Jakob & Sarah E. Perkins-Kirkpatrick, 2021. "Business risk and the emergence of climate analytics," Nature Climate Change, Nature, vol. 11(2), pages 87-94, February.
    2. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    3. Samuel Tang & David Demeritt, 2018. "Climate Change and Mandatory Carbon Reporting: Impacts on Business Process and Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 437-455, May.
    4. Matthew J. Hornsey & Emily A. Harris & Paul G. Bain & Kelly S. Fielding, 2016. "Meta-analyses of the determinants and outcomes of belief in climate change," Nature Climate Change, Nature, vol. 6(6), pages 622-626, June.
    5. Ivan Diaz-Rainey & Becky Robertson & Charlie Wilson, 2017. "Stranded research? Leading finance journals are silent on climate change," Climatic Change, Springer, vol. 143(1), pages 243-260, July.
    6. Farida Saleem & Amira Khattak & Shafiq Ur Rehman & Murtaza Ashiq, 2021. "Bibliometric Analysis of Green Marketing Research from 1977 to 2020," Publications, MDPI, vol. 9(1), pages 1-19, January.
    7. Yang Sun & Eunju Ko, 2016. "Influence of sustainable marketing activities on customer equity," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(3), pages 270-283, June.
    8. Tiago Sequeira & Liliana Reis (ed.), 2019. "Climate Change and Global Development," Contributions to Economics, Springer, number 978-3-030-02662-2.
    9. Kirtika Deo & Abhnil Amtesh Prasad, 2020. "Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    10. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    11. Elena Rogova & Galina Aprelkova, 2020. "The Effect of IPCC Reports and Regulatory Announcements on the Stock Market," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    12. Alina Averchenkova & Florence Crick & Adriana Kocornik‐Mina & Hayley Leck & Swenja Surminski, 2016. "Multinational and large national corporations and climate adaptation: are we asking the right questions? A review of current knowledge and a new research perspective," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 7(4), pages 517-536, July.
    13. Giuseppe Forino & Jason von Meding, 2021. "Climate change adaptation across businesses in Australia: interpretations, implementations, and interactions," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(12), pages 18540-18555, December.
    14. Kolk, Ans & Pinkse, Jonatan, 2004. "Market Strategies for Climate Change," European Management Journal, Elsevier, vol. 22(3), pages 304-314, June.
    15. Joya A. Kemper & C. Michael Hall & Paul W. Ballantine, 2019. "Marketing and Sustainability: Business as Usual or Changing Worldviews?," Sustainability, MDPI, vol. 11(3), pages 1-17, February.
    16. Mike Hulme & Noam Obermeister & Samuel Randalls & Maud Borie, 2018. "Framing the challenge of climate change in Nature and Science editorials," Nature Climate Change, Nature, vol. 8(6), pages 515-521, June.
    17. Averchenkova, Alina & Crick, Florence & Kocornik-Mina, Adriana & Leck, Hayley & Surminski, Swenja, 2016. "Multinational and large national corporations and climateadaptation: are we asking the right questions? A review ofcurrent knowledge and a new research perspective," LSE Research Online Documents on Economics 65562, London School of Economics and Political Science, LSE Library.
    18. Francesco Fuso Nerini & Benjamin Sovacool & Nick Hughes & Laura Cozzi & Ellie Cosgrave & Mark Howells & Massimo Tavoni & Julia Tomei & Hisham Zerriffi & Ben Milligan, 2019. "Connecting climate action with other Sustainable Development Goals," Nature Sustainability, Nature, vol. 2(8), pages 674-680, August.
    19. Mahapatra, Santosh K. & Schoenherr, Tobias & Jayaram, Jayanth, 2021. "An assessment of factors contributing to firms’ carbon footprint reduction efforts," International Journal of Production Economics, Elsevier, vol. 235(C).
    20. Peter D. Howe & Matto Mildenberger & Jennifer R. Marlon & Anthony Leiserowitz, 2015. "Geographic variation in opinions on climate change at state and local scales in the USA," Nature Climate Change, Nature, vol. 5(6), pages 596-603, June.
    21. Cristina Calvo-Porral, 2019. "The Role of Marketing in Reducing Climate Change: An Approach to the Sustainable Marketing Orientation," Contributions to Economics, in: Tiago Sequeira & Liliana Reis (ed.), Climate Change and Global Development, pages 261-283, Springer.
    22. Yi Yang & Beibei Liu & Peng Wang & Wei‐Qiang Chen & Timothy M. Smith, 2020. "Toward sustainable climate change adaptation," Journal of Industrial Ecology, Yale University, vol. 24(2), pages 318-330, April.
    23. Yasmin Anwar & Noha El-Bassiouny, 2020. "Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & René Schmidpeter & Liangrong Zu (ed.), The Future of the UN Sustainable Development Goals, pages 187-207, Springer.
    24. Bruno Dyck & Rajesh V. Manchanda, 2021. "Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 133-133, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lars Mewes & Leonie Tuitjer & Peter Dirksmeier, 2024. "Exploring the variances of climate change opinions in Germany at a fine-grained local scale," Nature Communications, Nature, vol. 15(1), pages 1-14, December.
    2. Kakuho Furukawa & Hibiki Ichiue & Noriyuki Shiraki, 2020. "How Does Climate Change Interact with the Financial System? A Survey," Bank of Japan Working Paper Series 20-E-8, Bank of Japan.
    3. Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García, 2023. "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 95-115, March.
    4. Raffaele Scuderi & Giuseppe Tesoriere & Vincenzo Fasone, 2019. "Natural events and performance of micro firms: the impact of floods on shops in Uganda," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 36(2), pages 609-627, July.
    5. Laura Bakkensen & Toan Phan & Russell Wong, 2023. "Leveraging the Disagreement on Climate Change: Theory and Evidence," Working Paper 23-01, Federal Reserve Bank of Richmond.
    6. Garrath T. Wilson & Tracy Bhamra, 2020. "Design for Sustainability: The Need for a New Agenda," Sustainability, MDPI, vol. 12(9), pages 1-8, April.
    7. Armando Calabrese & Roberta Costa & Nathan Levialdi & Tamara Menichini & Roberth Andres Villazon Montalvan, 2020. "Does More Mean Better? Exploring the Relationship between Report Completeness and Environmental Sustainability," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    8. Roxana Leitold & Javier Revilla Diez & Van Tran, 2020. "Are we expecting too much from the private sector in flood adaptation? Scenario-based field experiments with small- and medium-sized firms in Ho Chi Minh City, Vietnam," Climatic Change, Springer, vol. 163(1), pages 359-378, November.
    9. Anne K. Armstrong & Marianne E. Krasny, 2020. "Tracing Paths from Research to Practice in Climate Change Education," Sustainability, MDPI, vol. 12(11), pages 1-21, June.
    10. Andrea Prothero & Pierre McDonagh, 2021. "Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 134-139, June.
    11. Heidi Rapp Nilsen, 2024. "Code Red for Humanity: The Role of Business Ethics as We Transgress Planetary Thresholds," Journal of Business Ethics, Springer, vol. 189(1), pages 1-7, January.
    12. Adrienne R. Brown & Lawrence C. Hamilton, 2024. "Belief-neutral Versus Belief-linked Knowledge as Predictors of Climate-change Opinions," SAGE Open, , vol. 14(2), pages 21582440241, June.
    13. Hockerts, Kai & Wüstenhagen, Rolf, 2010. "Greening Goliaths versus emerging Davids -- Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 25(5), pages 481-492, September.
    14. Crispino, Marta & Loberto, Michele, 2024. "Do people pay attention to climate change? Evidence from Italy," Journal of Economic Behavior & Organization, Elsevier, vol. 219(C), pages 434-449.
    15. O. C. Ferrell, 2021. "Addressing socio-ecological issues in marketing: environmental, social and governance (ESG)," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 140-144, June.
    16. Mason, Charles F. & Wilmot, Neil A., 2024. "On climate fat tails and politics," Resources Policy, Elsevier, vol. 92(C).
    17. Chantal P. Naidoo, 2019. "Relating Financial Systems to Sustainability Transitions: Challenges, Demands and Dimensions," SPRU Working Paper Series 2019-18, SPRU - Science Policy Research Unit, University of Sussex Business School.
    18. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    19. Sandra Ricart & Jorge Olcina & Antonio M. Rico, 2018. "Evaluating Public Attitudes and Farmers’ Beliefs towards Climate Change Adaptation: Awareness, Perception, and Populism at European Level," Land, MDPI, vol. 8(1), pages 1-24, December.
    20. Bader Alhafi Alotaibi & Azhar Abbas & Raza Ullah & Roshan K. Nayak & Muhammad I. Azeem & Hazem S. Kassem, 2021. "Climate Change Concerns of Saudi Arabian Farmers: The Drivers and Their Role in Perceived Capacity Building Needs for Adaptation," Sustainability, MDPI, vol. 13(22), pages 1-22, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4255-:d:786379. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.