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Marketing como herramienta de educación social

Author

Listed:
  • Er Navas Maldonado
  • José Antonio Beltrán Enríquez
  • María Teresa Martínez Contreras

Abstract

El objetivo del presente es explorar, describir e identificar, los componentes y elementos preponderantes de la relación entre la educación social y el marketing, enfocándose en la interacción y los efectos del marketing como herramienta de educación social y en su capacidad para transmitir, modificar y crear valores desde el ámbito individual para construir atributos sociales; esto mediante el estudio y examen de las teorías y practicas asociadas. El análisis, estudio y exploración de los componentes que construyen la realidad social desde la perspectiva integradora de sus valores, así como la influencia y capacidad del marketing para educar, transmitir, modificar y crear valores individuales, que permeen en los comportamientos sociales; constituyen el eje fundamental sobre el cual se busca comprender la realidad del marketing como herramienta de educación social, así como su capacidad de influencia social y de la búsqueda de posibles elementos y procesos determinantes de éxito en su función educadora. Mediante la investigación de base teórica fundamentada, se busca comprender e interpretar las interacciones y efectos del marketing en las conductas sociales desde la perspectiva de su capacidad como herramienta de educación social; para proponer una exploración más profunda que logre descubrir todas las posibles interacciones de los elementos asociados a la educación social en su relación con el marketing. La relevancia de la presente investigación radica en la búsqueda de la comprensión integral de la capacidad del marketing como herramienta de educación social, de los procesos, elementos asociados y los posibles efectos relacionados.

Suggested Citation

  • Er Navas Maldonado & José Antonio Beltrán Enríquez & María Teresa Martínez Contreras, 2023. "Marketing como herramienta de educación social," Revista de Investigación Latinoamericana en Competitividad Organizacional RILCO, Servicios Académicos Intercontinentales SL, issue 19, August.
    • Handle: RePEc:erv:rilcoo:y:2023:i:19:05
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    References listed on IDEAS

    as
    1. Yasmin Anwar & Noha El-Bassiouny, 2020. "Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & René Schmidpeter & Liangrong Zu (ed.), The Future of the UN Sustainable Development Goals, pages 187-207, Springer.
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