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Case Studies on Social Marketing

Editor

Listed:
  • M. Mercedes Galan-Ladero
    (University of Extremadura)

  • Helena M. Alves
    (University of Beira Interior)

Abstract

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Suggested Citation

  • M. Mercedes Galan-Ladero & Helena M. Alves (ed.), 2019. "Case Studies on Social Marketing," Management for Professionals, Springer, number 978-3-030-04843-3, December.
    • Handle: RePEc:spr:mgmtpr:978-3-030-04843-3
    DOI: 10.1007/978-3-030-04843-3
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    Cited by:

    1. Daniela Braga Soares & Bruno Barbosa Sousa, 2022. "The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 1-13, March.
    2. Anatolie CĂRBUNE, 2020. "BOOK REVIEW: Rui Alexandre Castanho, Cross-Border Cooperation (CBC) Strategies for Sustainable Development, Hershey, PA: IGI Global Abstract: Cross Border Cooperation (CBC) is one of the European Unio," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11, pages 233-237, November.

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