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Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil

Author

Listed:
  • Alexandre dos Santos Cerqueira

    (Universidade Federal do Espírito Santo
    Economia e Finanças (Fucape Business School)
    Corpo de Bombeiros Militar do Espírito Santo)

  • Emerson Wagner Mainardes

    (Beira Interior University
    FUCAPE Business School
    Economia e Finanças)

Abstract

Given that Internal Market Orientation (IMO) can be an antecedent of Job Satisfaction (JS), the aim of this study is to understand how to manifest the sub dimensions of the internal market orientation in the public service through qualitative research with fire inspectors in a Military Fire Department (MFD) in Brazil. We followed the theoretical model applied by Gounaris Journal of Business Research, 59, 432–448, (2006) and we interviewed 32 fire inspectors. Our choice of this organization was due to the importance of the work performed, given the direct relationship with life and the assets of the taxpayer and the need for inspection of all buildings by the Military Fire Department. Therefore, understanding the manifestation of the Internal Marketing Orientation Sub dimensions of the public sector’s inspection sector is relevant to the achievement of excellence in their missions. The research converges with the literature showing that respondents had indicators for all sub-dimensions of Internal Marketing Orientation.

Suggested Citation

  • Alexandre dos Santos Cerqueira & Emerson Wagner Mainardes, 2018. "Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 143-160, June.
    • Handle: RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0195-5
    DOI: 10.1007/s12208-018-0195-5
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    References listed on IDEAS

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    1. Pitt, Leyland F. & Foreman, Susan K., 1999. "Internal Marketing Role in Organizations: A Transaction Cost Perspective," Journal of Business Research, Elsevier, vol. 44(1), pages 25-36, January.
    2. Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
    3. Salomão Alencar de Farias, 2010. "Internal Marketing (IM): a literature review and research propositions for service excellence," Brazilian Business Review, Fucape Business School, vol. 7(2), pages 99-115, May.
    4. Uchenna Paschal Anosike & Pervaiz Khalid Ahmed, 2009. "Internal marketing: focus on practice," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 3(4), pages 369-382.
    5. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
    6. Rhys Andrews & George Boyne, 2010. "Better Public Services," Public Management Review, Taylor & Francis Journals, vol. 12(3), pages 307-321, May.
    7. Pollitt, Christopher & Bouckaert, Geert, 2004. "Public Management Reform: A Comparative Analysis," OUP Catalogue, Oxford University Press, edition 2, number 9780199268498.
    8. George Boyne & Patricia Day & Richard Walker, 2002. "The Evaluation of Public Service Inspection: A Theoretical Framework," Urban Studies, Urban Studies Journal Limited, vol. 39(7), pages 1197-1212, June.
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