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The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs

Author

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  • Stefania Migliori

    (“G. d’Annunzio” University of Chieti-Pescara)

  • Daniel Pittino

    (University of Udine)

  • Augusta Consorti

    (“G. d’Annunzio” University of Chieti-Pescara)

  • Lorenzo Lucianetti

    (“G. d’Annunzio” University of Chieti-Pescara)

Abstract

The paper aims to examine the relationship between Entrepreneurial Orientation (EO), Market Orientation (MO) and performance in University Spin-Offs (USOs). Initially, the paper, assesses the existence of a moderating effect of MO in the relationship between EO and performance, next, it analyses the mediation role of MO between EO and performance. To strengthen paper results, we test our hypotheses on a cross-sectional sample of 162 Italian USOs using both perceived and objective performance. Findings suggest that there is no synergistic effect of MO and EO as mutually independent constructs. Instead, our evidences support the idea that EO and MO in USOs occur within the same learning process. Both EO and MO support USO performance, but MO cannot occur without EO as an antecedent condition. At the same time, a significant portion of the EO contribution to performance occurs through MO.

Suggested Citation

  • Stefania Migliori & Daniel Pittino & Augusta Consorti & Lorenzo Lucianetti, 2019. "The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 793-814, September.
    • Handle: RePEc:spr:intemj:v:15:y:2019:i:3:d:10.1007_s11365-017-0488-x
    DOI: 10.1007/s11365-017-0488-x
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    3. Oualid Abidi & Khalil Nimer & Ahmed Bani-Mustafa & Sam Toglaw, 2022. "Relationship between faculty characteristics and their entrepreneurial orientation in higher education institutions in Kuwait," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-22, December.
    4. Bojan Morić Milovanović & Mirjana Grčić Fabić & Vjekoslav Bratić, 2023. "Strategic Approach to Configurational Analysis of Entrepreneurial Orientation, Strategic Networking, and SME Performance within Emerging Markets of Selected Southeast European Countries," Administrative Sciences, MDPI, vol. 13(2), pages 1-19, February.
    5. Francisco Adro & Cristina I. Fernandes & Pedro M. Veiga & Sascha Kraus, 2021. "Social entrepreneurship orientation and performance in non-profit organizations," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1591-1618, December.
    6. Sam Liu, Chih-Hsing & Jack Liu, Hsiou-Hsiang & Ng, Yen-Ling, 2021. "Investigation of entrepreneurial orientation development with airline employees: Moderating roles of a cooperation-competition mechanism," Journal of Air Transport Management, Elsevier, vol. 94(C).
    7. Juan Pablo Diánez-González & Carmen Camelo-Ordaz & Mariluz Fernández-Alles, 2021. "Drivers and implications of entrepreneurial orientation for academic spin-offs," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 1007-1035, June.
    8. Ana Pacheco & João J. Ferreira & Jorge Simões, 2023. "The Role of Higher Education Institutions and Entrepreneurial Orientation in the Creation and Development of Academic Spinoffs," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(3), pages 495-524, November.
    9. Ana Pacheco & Mário Franco, 2024. "The Role of Higher Education Institutions (HEI) in Academic Spin-off Creation: A Cooperation Perspective," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 7523-7541, June.
    10. Elvira Cerver Romero & João J. M. Ferreira & Cristina I. Fernandes, 2021. "The multiple faces of the entrepreneurial university: a review of the prevailing theoretical approaches," The Journal of Technology Transfer, Springer, vol. 46(4), pages 1173-1195, August.
    11. F. I. Vega-Gómez & F. J. Miranda González & J. Pérez-Mayo, 2020. "Analyzing the Effects of Institutional- and Ecosystem-Level Variables on University Spin-Off Performance," SAGE Open, , vol. 10(2), pages 21582440209, June.

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