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Benefits From Using Surrogate Entrepreneurs In Technology Commercialization

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  • SUL KASSICIEH

    (Anderson School of Management, U of NM, Albuquerque, NM 87131, USA)

Abstract

Is there a benefit to encourage more surrogates to take scientific discoveries to commercial markets in lieu of technologists or in support of technologists? This paper reports on a survey that contrasted two groups of technology entrepreneurs. The first group includes technologists who start companies based on their technology whereas the second group is made of surrogate entrepreneurs who "adopt" someone else's technology and build companies around them with or without the help of the original technical innovator. The results indicate that technologists favored technology issues whereas surrogates were more interested in market issues. These behaviors led to differences in the groups' emphases, success factors, and funding. The recommendations for R&D organizations include a prescription for encouraging more surrogate entrepreneurs to move technological innovations into successful companies.

Suggested Citation

  • Sul Kassicieh, 2011. "Benefits From Using Surrogate Entrepreneurs In Technology Commercialization," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 8(04), pages 521-534.
    • Handle: RePEc:wsi:ijitmx:v:08:y:2011:i:04:n:s0219877011002532
    DOI: 10.1142/S0219877011002532
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    Citations

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    Cited by:

    1. Evren Ayranci, 2019. "Effects of Shared Leadership Perception on Perceived Intragroup Conflict: An Investigation in Technology Startups in Turkey," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 9(4), pages 126-143, October.
    2. Stefania Migliori & Daniel Pittino & Augusta Consorti & Lorenzo Lucianetti, 2019. "The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 793-814, September.
    3. Cyrine Ben-Hafaïedh & Alessandra Micozzi & Pierpaolo Pattitoni, 2018. "Academic spin-offs’ entrepreneurial teams and performance: a subgroups approach," The Journal of Technology Transfer, Springer, vol. 43(3), pages 714-733, June.
    4. Marius Tuft Mathisen & Einar Rasmussen, 2019. "The development, growth, and performance of university spin-offs: a critical review," The Journal of Technology Transfer, Springer, vol. 44(6), pages 1891-1938, December.
    5. Würmseher, Martin, 2017. "To each his own: Matching different entrepreneurial models to the academic scientist's individual needs," Technovation, Elsevier, vol. 59(C), pages 1-17.

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