IDEAS home Printed from https://ideas.repec.org/a/spr/infotm/v21y2020i3d10.1007_s10799-020-00314-4.html
   My bibliography  Save this article

Personality and games: enhancing online surveys through gamification

Author

Listed:
  • Tamilla Triantoro

    (Quinnipiac University)

  • Ram Gopal

    (The University of Warwick)

  • Raquel Benbunan-Fich

    (Zicklin School of Business, Baruch College. CUNY)

  • Guido Lang

    (Quinnipiac University)

Abstract

In this research, we evaluate the moderating role of personality on enjoyment and attention associated with a gamified data collection instrument, and the attractiveness of a surveying organization. In an online experiment, we compare a gamified survey with a traditional survey. The results suggest that gamified surveys are more enjoyable and users are more attentive when filling out gamified surveys. Specific personality traits moderate the effect of attention and enjoyment related to gamification, and the enjoyment associated with gamification increases the attractiveness of a surveying organization. These findings have theoretical and practical implications to improve the design of existing online surveys.

Suggested Citation

  • Tamilla Triantoro & Ram Gopal & Raquel Benbunan-Fich & Guido Lang, 2020. "Personality and games: enhancing online surveys through gamification," Information Technology and Management, Springer, vol. 21(3), pages 169-178, September.
  • Handle: RePEc:spr:infotm:v:21:y:2020:i:3:d:10.1007_s10799-020-00314-4
    DOI: 10.1007/s10799-020-00314-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10799-020-00314-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10799-020-00314-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Erik Hanushek & Stephen Machin & Ludger Woessmann (ed.), 2011. "Handbook of the Economics of Education," Handbook of the Economics of Education, Elsevier, edition 1, volume 4, number 4, June.
    2. Christiane Nieß & Hannes Zacher, 2015. "Openness to Experience as a Predictor and Outcome of Upward Job Changes into Managerial and Professional Positions," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-22, June.
    3. Almlund, Mathilde & Duckworth, Angela Lee & Heckman, James & Kautz, Tim, 2011. "Personality Psychology and Economics," Handbook of the Economics of Education, in: Erik Hanushek & Stephen Machin & Ludger Woessmann (ed.), Handbook of the Economics of Education, edition 1, volume 4, chapter 0, pages 1-181, Elsevier.
    4. Panagiotis Adamopoulos & Anindya Ghose & Vilma Todri, 2018. "The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms," Information Systems Research, INFORMS, vol. 29(3), pages 612-640, September.
    5. Heather L. O'Brien & Elaine G. Toms, 2010. "The development and evaluation of a survey to measure user engagement," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 61(1), pages 50-69, January.
    6. Ruolian Fang & Blaine Landis & Zhen Zhang & Marc H. Anderson & Jason D. Shaw & Martin Kilduff, 2015. "Integrating Personality and Social Networks: A Meta-Analysis of Personality, Network Position, and Work Outcomes in Organizations," Organization Science, INFORMS, vol. 26(4), pages 1243-1260, August.
    7. Ricardo Buettner, 2017. "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 247-265, August.
    8. Heather L. O'Brien & Elaine G. Toms, 2010. "The development and evaluation of a survey to measure user engagement," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 61(1), pages 50-69, January.
    9. Hamari, Juho & Koivisto, Jonna, 2015. "Why do people use gamification services?," International Journal of Information Management, Elsevier, vol. 35(4), pages 419-431.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aubert, Alice H. & Schmid, Sara & Lienert, Judit, 2024. "Can online interfaces enhance learning for public decision-making? Eliciting citizens’ preferences for multicriteria decision analysis," European Journal of Operational Research, Elsevier, vol. 314(2), pages 760-775.
    2. Michal Scibor-Rylski, 2021. "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 57-65.
    3. Behl, Abhishek & Jayawardena, Nirma & Pereira, Vijay & Islam, Nazrul & Giudice, Manlio Del & Choudrie, Jyoti, 2022. "Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    4. Stéphanie Carlier & Dries Coppens & Femke De Backere & Filip De Turck, 2021. "Investigating the Influence of Personalised Gamification on Mobile Survey User Experience," Sustainability, MDPI, vol. 13(18), pages 1-17, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tamilla Triantoro & Ram Gopal & Raquel Benbunan-Fich & Guido Lang, 0. "Personality and games: enhancing online surveys through gamification," Information Technology and Management, Springer, vol. 0, pages 1-10.
    2. Maite Blázquez & Santiago Budr�a, 2012. "Overeducation dynamics and personality," Education Economics, Taylor & Francis Journals, vol. 20(3), pages 260-283, March.
    3. repec:spo:wpmain:info:hdl:2441/6s39gt704s95upu27ma7s3p6q8 is not listed on IDEAS
    4. Boyce, Christopher & Czajkowski, Mikołaj & Hanley, Nick, 2019. "Personality and economic choices," Journal of Environmental Economics and Management, Elsevier, vol. 94(C), pages 82-100.
    5. Orazio Attanasio & Sarah Cattan & Emla Fitzsimons & Costas Meghir & Marta Rubio-Codina, 2020. "Estimating the Production Function for Human Capital: Results from a Randomized Controlled Trial in Colombia," American Economic Review, American Economic Association, vol. 110(1), pages 48-85, January.
    6. James J. Heckman, 2019. "The Race Between Demand and Supply: Tinbergen’s Pioneering Studies of Earnings Inequality," De Economist, Springer, vol. 167(3), pages 243-258, September.
    7. Vikesh Amin & Jere R. Behrman & Jason M. Fletcher & Carlos A. Flores & Alfonso Flores‐Lagunes & Hans‐Peter Kohler, 2021. "Genetic risks, adolescent health, and schooling attainment," Health Economics, John Wiley & Sons, Ltd., vol. 30(11), pages 2905-2920, November.
    8. Svetlana Pashchenko & Ponpoje (Poe) Porapakkarm & Mariacristina De Nardi, 2017. "The Lifetime Costs of Bad Health," 2017 Meeting Papers 533, Society for Economic Dynamics.
    9. Kai Hong & Peter A. Savelyev & Kegon T. K. Tan, 2020. "Understanding the Mechanisms Linking College Education with Longevity," Journal of Human Capital, University of Chicago Press, vol. 14(3), pages 371-400.
    10. Francesco Agostinelli & Matthias Doepke & Giuseppe Sorrenti & Fabrizio Zilibotti, 2020. "It Takes a Village: The Economics of Parenting with Neighborhood and Peer Effects," Cowles Foundation Discussion Papers 2228, Cowles Foundation for Research in Economics, Yale University.
    11. Hendrik Thiel & Stephan L. Thomsen, 2015. "Individual Poverty Paths and the Stability of Control-Perception," SOEPpapers on Multidisciplinary Panel Data Research 794, DIW Berlin, The German Socio-Economic Panel (SOEP).
    12. Thomas Pave Sohnesen, 2019. "Are you what you consume?: Impact of food, soft drinks, and coffee on cognitive and non-cognitive test scores," WIDER Working Paper Series wp-2019-117, World Institute for Development Economic Research (UNU-WIDER).
    13. Goel, Deepti & Barooah, Bidisha, 2018. "Drivers of Student Performance: Evidence from Higher Secondary Public Schools in Delhi," GLO Discussion Paper Series 231, Global Labor Organization (GLO).
    14. Fuchs, Benjamin, 2016. "The effect of teenage employment on character skills, expectations and occupational choice strategies," Hohenheim Discussion Papers in Business, Economics and Social Sciences 14-2016, University of Hohenheim, Faculty of Business, Economics and Social Sciences.
    15. Hisaki Kono & Yasuyuki Sawada & Abu S. Shonchoy, 2016. "DVD-based Distance-learning Program for University Entrance Exams: Experimental Evidence from Rural Bangladesh," CIRJE F-Series CIRJE-F-1027, CIRJE, Faculty of Economics, University of Tokyo.
    16. Michael J. Kottelenberg & Steven F. Lehrer, 2019. "How Skills and Parental Valuation of Education Influence Human Capital Acquisition and Early Labor Market Return to Human Capital in Canada," Journal of Labor Economics, University of Chicago Press, vol. 37(S2), pages 735-778.
    17. Himmler, Oliver & Koenig, Tobias, 2012. "Self-Evaluations and Performance: Evidence from Adolescence," Hannover Economic Papers (HEP) dp-507, Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät.
    18. Orland Hoeber & Morgan Harvey & Shaheed Ahmed Dewan Sagar & Matthew Pointon, 2022. "The effects of simulated interruptions on mobile search tasks," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(6), pages 777-796, June.
    19. Matthias Doepke & Giuseppe Sorrenti & Fabrizio Zilibotti, 2019. "The Economics of Parenting," Annual Review of Economics, Annual Reviews, vol. 11(1), pages 55-84, August.
    20. Baktash, Mehrzad B. & Heywood, John S. & Jirjahn, Uwe, 2022. "Worker stress and performance pay: German survey evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 201(C), pages 276-291.
    21. Breitkopf, Laura & Chowdhury, Shyamal K. & Priyam, Shambhavi & Schildberg-Hörisch, Hannah & Sutter, Matthias, 2020. "Do economic preferences of children predict behavior?," DICE Discussion Papers 342, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infotm:v:21:y:2020:i:3:d:10.1007_s10799-020-00314-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.