Investigating the Influence of Personalised Gamification on Mobile Survey User Experience
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- João M. Lopes & Sofia Gomes & Nélia Santos & Hugo Cussina & Isabel Vieira & Maria Escudeiro & Lissandra Maio & Yolanda Magalhães, 2022. "The Epic Game of Creating a Successful Gamified Co-Creation Strategy," Administrative Sciences, MDPI, vol. 13(1), pages 1-15, December.
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Keywords
gamification; personalisation; player types; mobile survey design; user experience;All these keywords.
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