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Smart Mobility: Contradictions in Value Co-Creation

Author

Listed:
  • Thomas Schulz

    (Neu-Ulm University of Applied Sciences, Center for Research on Service Sciences (CROSS)
    Technical University of Munich, Chair for Information Systems)

  • Heiko Gewald

    (Neu-Ulm University of Applied Sciences, Center for Research on Service Sciences (CROSS))

  • Markus Böhm

    (Technical University of Munich, Chair for Information Systems)

  • Helmut Krcmar

    (Technical University of Munich, Chair for Information Systems)

Abstract

Technical progress is disrupting the mobility sector. New door-to-door (D2D) mobility integrators promise to offer smart mobility by packaging together different mobility services such as car-sharing and public transport. However, mobility providers up to now have rarely entered into value co-creation relationships. As a result, citizens are offered mobility that cannot be considered truly smart. Although value co-creation has been the subject of numerous studies taking the service-dominant logic perspective, this research has often lacked empirical evidence. To close this gap, we conceptualize value co-creation between mobility providers and a D2D mobility integrator by applying Activity Theory. Based on a qualitative study in the German mobility sector, we identify several inhibitors of value co-creation from the viewpoint of mobility providers. In addition, we show how these inhibitors serve as triggers for adaptations, ultimately leading to the formation of a value co-creation relationship.

Suggested Citation

  • Thomas Schulz & Heiko Gewald & Markus Böhm & Helmut Krcmar, 2023. "Smart Mobility: Contradictions in Value Co-Creation," Information Systems Frontiers, Springer, vol. 25(3), pages 1125-1145, June.
    • Handle: RePEc:spr:infosf:v:25:y:2023:i:3:d:10.1007_s10796-020-10055-y
    DOI: 10.1007/s10796-020-10055-y
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