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Social media assimilation in firms: Investigating the roles of absorptive capacity and institutional pressures

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  • P. Bharati

    (University of Massachusetts Boston)

  • C. Zhang

    (Bryant University)

  • A. Chaudhury

    (Bryant University)

Abstract

Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory in finding the role and limits of institutional pressures. Institutional pressures are found to have no direct effect on social media assimilation but to impact absorptive capacity, which mediates its influence on assimilation.

Suggested Citation

  • P. Bharati & C. Zhang & A. Chaudhury, 2014. "Social media assimilation in firms: Investigating the roles of absorptive capacity and institutional pressures," Information Systems Frontiers, Springer, vol. 16(2), pages 257-272, April.
    • Handle: RePEc:spr:infosf:v:16:y:2014:i:2:d:10.1007_s10796-013-9433-x
    DOI: 10.1007/s10796-013-9433-x
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    Cited by:

    1. Syed Sardar Muhammad & Bidit Lal Dey & Vishanth Weerakkody, 2018. "Analysis of Factors that Influence Customers’ Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature," Information Systems Frontiers, Springer, vol. 20(3), pages 559-576, June.
    2. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    3. Paul M. Gangi & Allen C. Johnston & James L. Worrell & Samuel C. Thompson, 0. "What could possibly go wrong? A multi-panel Delphi study of organizational social media risk," Information Systems Frontiers, Springer, vol. 0, pages 1-20.
    4. Venugopal Gopalakrishna-Remani & Robert Paul Jones & Kerri M. Camp, 2019. "Levels of EMR Adoption in U.S. Hospitals: An Empirical Examination of Absorptive Capacity, Institutional Pressures, Top Management Beliefs, and Participation," Information Systems Frontiers, Springer, vol. 21(6), pages 1325-1344, December.
    5. Md. Ziaul Haque & Aimin Qian & Taslima Akther, 2019. "Investigating the Impact of Environmental and Organizational Factors on the Adoption of Social Networking Sites (SNSs)," Journal of Business, LAR Center Press, vol. 4(1), pages 17-28, January.
    6. Ciaran Heavey & Zeki Simsek & Christina Kyprianou & Marten Risius, 2020. "How do strategic leaders engage with social media? A theoretical framework for research and practice," Strategic Management Journal, Wiley Blackwell, vol. 41(8), pages 1490-1527, August.
    7. Michelle Richey & Aparna Gonibeed & M. N. Ravishankar, 2018. "The Perils and Promises of Self-Disclosure on Social Media," Information Systems Frontiers, Springer, vol. 20(3), pages 425-437, June.
    8. Shirumisha Kwayu & Banita Lal & Mumin Abubakre, 2018. "Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective," Information Systems Frontiers, Springer, vol. 20(3), pages 439-456, June.
    9. Ajaya Kumar Swain & Ray Qing Cao, 2019. "Using sentiment analysis to improve supply chain intelligence," Information Systems Frontiers, Springer, vol. 21(2), pages 469-484, April.
    10. Wei Shan & Chu Zhang & Jingyi Wang, 2018. "Internal Social Network, Absorptive Capacity and Innovation: Evidence from New Ventures in China," Sustainability, MDPI, vol. 10(4), pages 1-27, April.
    11. Duong Dang & Samuli Pekkola, 2020. "Institutional Perspectives on the Process of Enterprise Architecture Adoption," Information Systems Frontiers, Springer, vol. 22(6), pages 1433-1445, December.
    12. Arora, Anshu Saxena & Sivakumar, K. & Pavlou, Paul A., 2021. "Social capacitance: Leveraging absorptive capacity in the age of social media," Journal of Business Research, Elsevier, vol. 124(C), pages 342-356.
    13. Duong Dang & Samuli Pekkola, 0. "Institutional Perspectives on the Process of Enterprise Architecture Adoption," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
    14. Haque, Md Ziaul & Qian, Aimin & Hoque, Md Rakibul & Lucky, Suraiea Akter, 2022. "A unified framework for exploring the determinants of online social networks (OSNs) on institutional investors’ capital market investment decision," Technology in Society, Elsevier, vol. 70(C).
    15. Paul M. Gangi & Allen C. Johnston & James L. Worrell & Samuel C. Thompson, 2018. "What could possibly go wrong? A multi-panel Delphi study of organizational social media risk," Information Systems Frontiers, Springer, vol. 20(5), pages 1097-1116, October.
    16. Pratyush Bharati & Abhijit Chaudhury, 2019. "Assimilation of Big Data Innovation: Investigating the Roles of IT, Social Media, and Relational Capital," Information Systems Frontiers, Springer, vol. 21(6), pages 1357-1368, December.
    17. Federico Iannacci & Colm Fearon & Kristine Pole, 2021. "From Acceptance to Adaptive Acceptance of Social Media Policy Change: a Set-Theoretic Analysis of B2B SMEs," Information Systems Frontiers, Springer, vol. 23(3), pages 663-680, June.
    18. Ree Chan Ho & Muslim Amin, 2023. "Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 585-598, September.
    19. Kai Wu & Ghassan Beydoun & Osama Sohaib & Asif Gill, 2022. "The Co-construct/ Co-evolving Process between Organization’s Absorptive Capacity and Enterprise System Practice under Changing Context: The Case of ERP Practice," Information Systems Frontiers, Springer, vol. 24(6), pages 2123-2138, December.

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