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NEBIC: A Dynamic Capabilities Theory for Assessing Net-Enablement

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  • Bradley C. Wheeler

    (Kelley School of Business, Indiana University, 1309 East 10th Street, Bloomington, Indiana 47405)

Abstract

We propose the Net-Enabled Business Innovation Cycle (NEBIC) as an applied dynamic capabilities theory for measuring, predicting, and understanding a firm's ability to create customer value through the business use of digital networks. The theory incorporates both a variance and process view of net-enabled business innovation. It identifies four sequenced constructs: Choosing new IT, Matching Economic Opportunities with technology, Executing Business Innovation for Growth, and Assessing Customer Value, along with the processes and events that interrelate them as a cycle. The sequence of these theorized relationships for net-enablement (NE) 1 asserts that choosing IT precedes rather than aligns with corporate strategy. The theory offers a logically consistent and falsifiable basis for grounding research programs on metrics of net-enabled business innovation.

Suggested Citation

  • Bradley C. Wheeler, 2002. "NEBIC: A Dynamic Capabilities Theory for Assessing Net-Enablement," Information Systems Research, INFORMS, vol. 13(2), pages 125-146, June.
    • Handle: RePEc:inm:orisre:v:13:y:2002:i:2:p:125-146
    DOI: 10.1287/isre.13.2.125.89
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    References listed on IDEAS

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