Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand
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DOI: 10.1007/s42943-020-00017-1
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- Avadhut Arun Patwardhan & Neeraj Pandey, 2021. "Analyzing Role of E-SERVQUAL Constructs for Post-pandemic Recovery of Indian Taxi Aggregator Services," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 89-102, December.
- Manisha Paliwal & K. K. Tripathy & Nishita Chatradhi, 2024. "Strategic Potential of Consumer Cooperatives in Competitive Retail Space: A Case of Warana Bazar, Maharashtra," International Journal of Global Business and Competitiveness, Springer, vol. 19(1), pages 62-70, June.
- Navneet Gera & Swati Rohatgi & Jorge A. Wise, 2022. "Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective," International Journal of Global Business and Competitiveness, Springer, vol. 17(2), pages 192-202, December.
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Keywords
Green consumption; Perceived behavioral control; Subjective norms; SEM;All these keywords.
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