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Green consumerism: overview and further research directions

Author

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  • Aasha Sharma
  • Seema Joshi

Abstract

This paper examines existing literature on green consumerism and discusses various influences on green purchase behaviour. The study digs into less explored influences mainly the role of environmental concern and green product attributes on actual behaviour. The proposed model is adapted from Theory of planned behaviour, built on the premise that environmental knowledge, environmental attitude and perceived consumer effectiveness leads to green purchase intention. But purchase intention and actual behaviour is mediated by environmental concern. Depending on the level of environmental concern which may be high or low the influence of green product attributes namely perceived relative advantage (cost benefit), perceived risks and product parity, on the purchase behaviour can be predicted.

Suggested Citation

  • Aasha Sharma & Seema Joshi, 2017. "Green consumerism: overview and further research directions," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 7(2), pages 206-223.
    • Handle: RePEc:ids:ijpmbe:v:7:y:2017:i:2:p:206-223
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    Citations

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    Cited by:

    1. Arun Kumar & Mrinalini Pandey, 2023. "Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    2. Eyob Tekle Weldemariam & Tadesse Beyene Okbagaber, 2023. "Consumers’ Environmental Concern and Green Consumerism: Do the Normative Environmental Roles of Stakeholders Matter?," International Journal of Science and Business, IJSAB International, vol. 20(1), pages 71-91.
    3. Ulva Arsyistawa & Arif Hartono, 2022. "The effect of eco-label and perceived consumer effectiveness toward green purchase," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 57-66, December.
    4. Cristopher Siegfried Kopplin & Theresa Maria Rausch, 2022. "Above and beyond meat: the role of consumers’ dietary behavior for the purchase of plant-based food substitutes," Review of Managerial Science, Springer, vol. 16(5), pages 1335-1364, July.
    5. Vijay Kumar Jain & Anu Gupta & Hemraj Verma, 2020. "Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand," International Journal of Global Business and Competitiveness, Springer, vol. 15(2), pages 94-105, December.

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