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Strategic Potential of Consumer Cooperatives in Competitive Retail Space: A Case of Warana Bazar, Maharashtra

Author

Listed:
  • Manisha Paliwal

    (Sri Balaji University)

  • K. K. Tripathy

    (Ministry of Health and Family Welfare, Government of India)

  • Nishita Chatradhi

    (Sri Balaji University
    Government of Alberta)

Abstract

Consumer Cooperatives are democratically managed enterprises catering to members’ consumer goods and service needs. They engage in retailing, wholesaling, and sometimes consumer goods production. However, challenges tied to governance, operations, and management professionalism have strained their efficacy. Particularly post-liberalization, Indian consumer cooperatives faced complexity amid customization demands. The emergence of a modern competitive marketplace necessitated adaptation. Warana Bazar, a pioneering rural cooperative in Maharashtra, navigated these challenges, ensuring sustained growth. This case study documents their journey, spotlighting success factors. The balanced scorecard and strategic maps assess cooperative competitiveness and socioeconomic potential in the Twenty-first Century.

Suggested Citation

  • Manisha Paliwal & K. K. Tripathy & Nishita Chatradhi, 2024. "Strategic Potential of Consumer Cooperatives in Competitive Retail Space: A Case of Warana Bazar, Maharashtra," International Journal of Global Business and Competitiveness, Springer, vol. 19(1), pages 62-70, June.
    • Handle: RePEc:spr:ijogbc:v:19:y:2024:i:1:d:10.1007_s42943-024-00096-4
    DOI: 10.1007/s42943-024-00096-4
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    References listed on IDEAS

    as
    1. K. K. Tripathy & Manisha Paliwal & Nishita Nistala, 2021. "Good Governance Practices and Competitiveness in Cooperatives: An Analytical Study of Kerala Primary Agricultural Credit Societies," International Journal of Global Business and Competitiveness, Springer, vol. 16(2), pages 153-161, December.
    2. Kirankumar S. Momaya, 2019. "The Past and the Future of Competitiveness Research: A Review in an Emerging Context of Innovation and EMNEs," International Journal of Global Business and Competitiveness, Springer, vol. 14(1), pages 1-10, December.
    3. Vijay Kumar Jain & Anu Gupta & Hemraj Verma, 2020. "Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand," International Journal of Global Business and Competitiveness, Springer, vol. 15(2), pages 94-105, December.
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    More about this item

    Keywords

    Consumer cooperatives; Warana Bazar; Balanced scorecard; Strategic map; Retail marketing;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • P13 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Cooperative Enterprises
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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