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L’hyperréalisme induit par les images en ultra-haute définition : Quand l'amélioration de la qualité de l'image détériore l'expérience de visionnage

Author

Listed:
  • Nathalie Fleck-Dousteyssier

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Amélie Lachat

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Emmanuelle Le Nagard

Abstract

Ce document examine l'impact de l'amélioration de la qualité technique des images télévisées sur l'expérience de visionnage. Nous avons mené 17 entretiens semi-directifs et 2 réunions de groupes (impliquant 20 personnes) afin de mieux comprendre l'effet des images de la télévision à haute définition sur la perception de l'expérience de visionnage des répondants, dans un environnement écologique. Trois résultats principaux ressortent des données collectées : (1) Les répondants perçoivent clairement la différence de qualité entre les images UHD et HD ; (2) La qualité de l'image procure un sentiment de fidélité à la réalité et d'immersion ; (3) Cette fidélité à la réalité n'est pas toujours attractive pour les répondants ; le sentiment d'hyperréalisme (celui d'aller au-delà de ce que l'œil pourrait observer dans une scène réelle) peut être dérangeant, surtout dans les cas de contenu non fictionnel. Ce travail suggère que tous les programmes ne devraient pas utiliser la qualité UHD et/ou que les utilisateurs devraient garder le contrôle de la définition des images qu'ils veulent voir.

Suggested Citation

  • Nathalie Fleck-Dousteyssier & Amélie Lachat & Emmanuelle Le Nagard, 2021. "L’hyperréalisme induit par les images en ultra-haute définition : Quand l'amélioration de la qualité de l'image détériore l'expérience de visionnage," Post-Print hal-04455259, HAL.
    • Handle: RePEc:hal:journl:hal-04455259
    Note: View the original document on HAL open archive server: https://hal.science/hal-04455259v1
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    References listed on IDEAS

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    2. Kim, Jooyoung & Ahn, Sun Joo (Grace) & Kwon, Eun Sook & Reid, Leonard N., 2017. "TV advertising engagement as a state of immersion and presence," Journal of Business Research, Elsevier, vol. 76(C), pages 67-76.
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