L’hyperréalisme induit par les images en ultra-haute définition : Quand l'amélioration de la qualité de l'image détériore l'expérience de visionnage
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- Loureiro, Sandra Maria Correia & Guerreiro, João & Eloy, Sara & Langaro, Daniela & Panchapakesan, Padma, 2019. "Understanding the use of Virtual Reality in Marketing: A text mining-based review," Journal of Business Research, Elsevier, vol. 100(C), pages 514-530.
- Kim, Jooyoung & Ahn, Sun Joo (Grace) & Kwon, Eun Sook & Reid, Leonard N., 2017. "TV advertising engagement as a state of immersion and presence," Journal of Business Research, Elsevier, vol. 76(C), pages 67-76.
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Keywords
Qualité de l’image; expérience utilisateur; immersion; hyperréalisme; étude qualitative;All these keywords.
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