The consumer decision journey: A literature review of the foundational models and theories and a future perspective
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DOI: 10.1016/j.techfore.2021.121117
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- Garyfallos Fragidis & Kyriakos Riskos & Iordanis Kotzaivazoglou, 2022. "Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices," Sustainability, MDPI, vol. 14(15), pages 1-20, August.
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Keywords
Consumer decision journey; Classical consumer behavior models; Decision analysis; Hierarchy of effects; Semi-systematic literature review;All these keywords.
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