Mining sustainable fashion e-commerce: social media texts and consumer behaviors
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DOI: 10.1007/s10660-021-09498-5
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- Paulo Botelho Pires & Cláudia Morais & Catarina J. M. Delgado & José Duarte Santos, 2024. "Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More," Administrative Sciences, MDPI, vol. 14(7), pages 1-27, July.
- Zheng Shen, 2023. "Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms," SAGE Open, , vol. 13(4), pages 21582440231, December.
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Keywords
Fashion e-commerce; Sustainable fashion marketing; Social media texts; Consumer behaviors; Text mining; ANOVA;All these keywords.
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