IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i7p143-d1429549.html
   My bibliography  Save this article

Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More

Author

Listed:
  • Paulo Botelho Pires

    (CEOS.PP, ISCAP, Polytechnic of Porto, 4465-004 S. Mamede de Infesta, Portugal)

  • Cláudia Morais

    (School of Economics and Management, University of Porto, 4200-464 Porto, Portugal)

  • Catarina J. M. Delgado

    (School of Economics and Management, University of Porto, 4200-464 Porto, Portugal
    LIAAD/INESC TEC, University of Porto, 4200-465 Porto, Portugal)

  • José Duarte Santos

    (CEOS.PP, ISCAP, Polytechnic of Porto, 4465-004 S. Mamede de Infesta, Portugal)

Abstract

The concept of sustainable fashion is becoming more relevant in today’s society. The purpose of this research is to identify the determinants of the purchase intention of sustainable fashion, and the relationship between price and the purchase of sustainable fashion. A questionnaire was administered, which made it possible to define the concept of sustainable fashion, to use PLS-SEM to identify the determinants, and to apply linear regression models and t -tests of two independent samples (two-tailed test). The concept of sustainable fashion comprises the dimensions of manufacturing with a reduced environmental impact, consuming second-hand fashion products, manufacturing in an environmentally friendly way, reusing fashion products, manufacturing to last longer, manufacturing according to fair trade principles, using recycled materials, and manufacturing from organic materials. The PLS-SEM results show that purchase intention is determined by consumer knowledge, environmental beliefs, and willingness to pay more. The research also revealed that there is a non-linear (quadratic or exponential) relationship between the price of the product and the price increase that consumers are willing to pay and that they value the dimensions of sustainable fashion differently. The purchase intention determinants of consumers and non-consumers of sustainable fashion are identical, yet the dimensions of sustainable fashion are valued differently by each group.

Suggested Citation

  • Paulo Botelho Pires & Cláudia Morais & Catarina J. M. Delgado & José Duarte Santos, 2024. "Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More," Administrative Sciences, MDPI, vol. 14(7), pages 1-27, July.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:7:p:143-:d:1429549
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/7/143/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/14/7/143/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anant Saxena, 2011. "Blogs And Their Impact On Purchase Intention: A Structural Equation Modelling Approach," Paradigm, , vol. 15(1-2), pages 102-110, January.
    2. Zheng Shen, 2023. "Mining sustainable fashion e-commerce: social media texts and consumer behaviors," Electronic Commerce Research, Springer, vol. 23(2), pages 949-971, June.
    3. Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
    4. Young Kim & Sungeun Suh, 2022. "The Core Value of Sustainable Fashion: A Case Study on “Market Gredit”," Sustainability, MDPI, vol. 14(21), pages 1-21, November.
    5. Nandkeolyar, Olivia & Chen, Frederick, 2023. "Credibility, transparency, and sustainability in fashion: a game-theoretic perspective," Agricultural and Resource Economics Review, Cambridge University Press, vol. 52(1), pages 43-70, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Kremel, 2024. "Consumer Behaviour in a Circular System – How Values Promote and Hinder the Participation of Young Adults in the Swedish Deposit-Refund System for Beverage Packaging," Circular Economy and Sustainability, Springer, vol. 4(2), pages 1427-1446, June.
    2. Raven Gio Charles A. Bajar & Ardvin Kester S. Ong & Josephine D. German, 2024. "Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country," Sustainability, MDPI, vol. 16(9), pages 1-22, April.
    3. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    4. Mariachiara Colucci & Alessandra Vecchi, 2021. "Close the loop: Evidence on the implementation of the circular economy from the Italian fashion industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 856-873, February.
    5. Sojin Jung & Byoungho Ellie Jin, 2022. "RETRACTED ARTICLE: Slow fashion branding: understanding what consumers value most," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 141-149, March.
    6. Helen X Trejo & Tasha L Lewis, 2020. "Evaluating New York raw fiber-to-retail," Local Economy, London South Bank University, vol. 35(8), pages 787-807, December.
    7. Eva Hageman & Vikas Kumar & Linh Duong & Archana Kumari & Eileen McAuliffe, 2024. "Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1081-1098, February.
    8. Richard Bläse & Matthias Filser & Sascha Kraus & Kaisu Puumalainen & Petra Moog, 2024. "Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 626-641, February.
    9. Zheng Shen, 2023. "Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms," SAGE Open, , vol. 13(4), pages 21582440231, December.
    10. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
    11. Rebecca Pera & Eliana Ferrulli, 2024. "Consumers' textile disposal practices and their perceived value in the circular economy: A platform focused ethnography approach," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 2931-2948, May.
    12. Adrián Castro-López & Victor Iglesias & Javier Puente, 2021. "Slow Fashion Trends: Are Consumers Willing to Change Their Shopping Behavior to Become More Sustainable?," Sustainability, MDPI, vol. 13(24), pages 1-11, December.
    13. Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:7:p:143-:d:1429549. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.