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High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers

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  • Pedro, Yael
  • Friedmann, Enav
  • Loureiro, Sandra Maria Correia

Abstract

Grounded on the social constructionist theory, this paper intends to compare the perceptions of the realities of high-end consumers and fashion designers on high-end brands. The main aim is to understand how the perception of luxury brands is socially constructed by designers and consumers and to explore the impact of the social interaction, specifically, the designers' realities impacting consumers' realities.

Suggested Citation

  • Pedro, Yael & Friedmann, Enav & Loureiro, Sandra Maria Correia, 2024. "High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001735
    DOI: 10.1016/j.jretconser.2024.103877
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