Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process
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DOI: 10.1007/s10660-020-09401-8
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- Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
- Shimi Naurin Ahmad & Michel Laroche, 2023. "Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 662-676, December.
- Vincenzo Basile & Amélia Brandão & Mariana Ferreira, 2024. "Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity," Italian Journal of Marketing, Springer, vol. 2024(4), pages 419-444, December.
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Keywords
Perceived risk; Purchase decision process; Psychological threshold; Fine-grained joint model; ZINB-P model;All these keywords.
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