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La comunicazione organizzativa interna nelle organizzazioni di consumo etico: alcune riflessioni sui gruppi di acquisto solidale

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  • Camilla Barbarossa

Abstract

Il presente lavoro descrive il ruolo svolto dalla comunicazione organizzativa interna nelle comunit? di consumo etico. Nello specifico, analizzando il caso dei Gruppi di Acquisto Solidale (GAS), questo lavoro evidenzia come vi sia la necessit? di gestire in maniera adeguata la complessit? derivante dalla molteplicit? delle motivazioni individuali (altruistiche ed ego-centriche) che muovono i consumatori ad entrare a fare parte di, e a partecipare a, un GAS. ? proprio con riferimento a questa criticit?, che il presente lavoro individua la comunicazione organizzativa interna, specialmente nelle sue declinazioni di comunicazione valoriale e formativa, come strumento capace di creare coesione, coerenza interna, acculturazione e assimilazione. Il lavoro propone una visione della comunicazione organizzativa interna nelle comunit? di consumo etico, quale risultante di due filoni di ricerca distinti: la letteratura sulle comunit? di consumo, e in particolare sulle comunit? di consumo etico, e la letteratura sulla comunicazione organizzativa interna.

Suggested Citation

  • Camilla Barbarossa, 2014. "La comunicazione organizzativa interna nelle organizzazioni di consumo etico: alcune riflessioni sui gruppi di acquisto solidale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2014(1), pages 109-124.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2014-001005
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    References listed on IDEAS

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