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Competitor Orientation And Innovation: Kenyan Deposit Taking Sacco Experience

Author

Listed:
  • Jackline Akoth ODERO

    (School of Business and Economics, Masinde Muliro University of Science and Technology, Kakamega, Kenya)

  • Robert K.W. EGESSA

    (School of Business and Economics, Masinde Muliro University of Science and Technology, Kakamega, Kenya)

  • Kelvin Mogere MACHUKI

    (School of Business and Economics, Masinde Muliro University of Science and Technology, Kakamega, Kenya)

Abstract

The study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in western region. A census study was considered. Structured questionnaires and an interview schedule were used to collect data. Data was analyzed using descriptive and inferential statistics. The data was presented in a tabular form. Simple linear regression results indicated that competitor orientation accounted for 51.4% of variance in innovation (R2 = .514) and was statistically significant (F=40.207 β=.554, t=6.341, p

Suggested Citation

  • Jackline Akoth ODERO & Robert K.W. EGESSA & Kelvin Mogere MACHUKI, 2024. "Competitor Orientation And Innovation: Kenyan Deposit Taking Sacco Experience," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(1), pages 9-18, March.
    • Handle: RePEc:ora:jrojbe:v:9:y:2024:i:1:p:9-18
    DOI: http://doi.org/10.47535/1991ojbe178
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    References listed on IDEAS

    as
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    2. Neil Bendle & Mark Vandenbosch, 2014. "Competitor Orientation and the Evolution of Business Markets," Marketing Science, INFORMS, vol. 33(6), pages 781-795, November.
    3. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, June.
    4. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
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    More about this item

    Keywords

    Competitor Orientation; Deposit Taking Saccos; Innovation;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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