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Saving St. James: A case study of farmwomen entrepreneurs

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  • Sandra Weber

Abstract

An ethnographic case study of five rural farmwomen in Cedar County, Nebraska, was conducted to contribute to the understudied area of rural entrepreneurship and women entrepreneurs. This naturalistic inquiry into the lived experiences of five women provides an exceptional view of the founding of a new microenterprise, the St. James Marketplace, a farmer-to-customer market in an agricultural setting. The study considered factors identified from previous research on entrepreneurship in both urban and rural settings. It connected the formation of this microenterprise to the history, culture, values, and economic situation that motivated the founders’ entrepreneurial behavior. A social embeddedness perspective was employed in the analysis. Negative forces from the macroenvironment, such as the closing of the local church parish and declining economic conditions for farming, influenced the creation of the venture. However, the most important motivation was to sustain community. This study satisfies a need for in-depth inquiry into rural entrepreneurship, rural communities, and rural farmwomen entrepreneurs. Copyright Springer Science+Business Media B.V. 2007

Suggested Citation

  • Sandra Weber, 2007. "Saving St. James: A case study of farmwomen entrepreneurs," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(4), pages 425-434, December.
    • Handle: RePEc:spr:agrhuv:v:24:y:2007:i:4:p:425-434
    DOI: 10.1007/s10460-007-9091-z
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    1. Jennifer Ball, 2014. "She works hard for the money: women in Kansas agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(4), pages 593-605, December.
    2. Ali˙ye A. Akgün & Tüzi˙n Baycan-Levent & Peter Nijkamp & Jacques Poot, 2011. "Roles of Local and Newcomer Entrepreneurs in Rural Development: A Comparative Meta-analytic Study," Regional Studies, Taylor & Francis Journals, vol. 45(9), pages 1207-1223, February.
    3. Matthew M. Mars & Hope Jensen Schau, 2017. "Institutional entrepreneurship and the negotiation and blending of multiple logics in the Southern Arizona local food system," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(2), pages 407-422, June.
    4. Aliye Ahu Akgün & Peter Nijkamp & Tüzin Baycan & Martijn Brons, 2010. "Embeddedness Of Entrepreneurs In Rural Areas: A Comparative Rough Set Data Analysis," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 101(5), pages 538-553, December.
    5. Akgun, A.A. & Baycan Levent, T. & Nijkamp, P., 2011. "The engine of sustainable rural development: Embeddedness of entrepreneurs in rural Turkey," Serie Research Memoranda 0008, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    6. Lucie Newsome, 2021. "Disrupted gender roles in Australian agriculture: first generation female farmers’ construction of farming identity," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(3), pages 803-814, September.
    7. Ann Finan, 2011. "For the love of goats: the advantages of alterity," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(1), pages 81-96, February.
    8. Christos Kalantaridis & Zografia Bika, 2011. "Entrepreneurial Origin and the Configuration of Innovation in Rural Areas: The Case of Cumbria, North West England," Environment and Planning A, , vol. 43(4), pages 866-884, April.

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