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Expressing values in agricultural markets: An economic policy perspective

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  • David Conner

Abstract

Many mechanisms now exist forconsumers to express progressive values inpurchasing decisions. Although demand for suchgoods has grown, these goods remain the purviewof small niche markets. Focusing on the marketfor agricultural goods (and the choice betweenthe paradigms of industrialized versussustainable agriculture), this paper discussesthree major reasons (market failures, entrybarriers, and biased policies) why it isdifficult for consumers to express their valuesfor a more sustainable system in this way, andwhy policy change is needed to create a fairerplaying field. The current policy, voluntarylabeling, is inadequate. A new set of policies,including taxes and subsidies to correct marketfailures, is needed to create opportunities forconsumers to support values such as health,community, and stewardship. Copyright Kluwer Academic Publishers 2004

Suggested Citation

  • David Conner, 2004. "Expressing values in agricultural markets: An economic policy perspective," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 21(1), pages 27-35, March.
    • Handle: RePEc:spr:agrhuv:v:21:y:2004:i:1:p:27-35
    DOI: 10.1023/B:AHUM.0000014024.02315.1b
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    References listed on IDEAS

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    1. Cook, Roberta L., 2001. "Emerging Trade Practices And Trends In The Fruit And Vegetable Markets," Agricultural Outlook Forum 2001 33077, United States Department of Agriculture, Agricultural Outlook Forum.
    2. Calvin, Linda & Cook, Roberta L. & Denbaly, Mark & Dimitri, Carolyn & Glaser, Lewrene K. & Handy, Charles R. & Jekanowski, Mark D. & Kaufman, Phillip R. & Krissoff, Barry & Thompson, Gary D. & Thornsb, 2001. "U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends, and Issues," Agricultural Economic Reports 33915, United States Department of Agriculture, Economic Research Service.
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    8. Conner, David S. & Christy, Ralph D., 2002. "Consumer Preferences For Organic Standards: Guiding Demand-Expansion Strategies For Organic Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), pages 1-6, March.
    9. Lyson, Thomas A., 2000. "Moving Toward Civic Agriculture," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 15(3), pages 1-4.
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    1. Costa, Leonardo & Sottomayor, Miguel & Ribeiro, Ricardo, 2005. "Conversion to Organic Farming in Mainland Portugal," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24490, European Association of Agricultural Economists.
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    3. Brenna Ellison & Kathleen Brooks & Taro Mieno, 2017. "Which livestock production claims matter most to consumers?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(4), pages 819-831, December.
    4. Franklin Bailey Norwood & Glynn Tonsor & Jayson L Lusk, 2019. "I Will Give You My Vote but Not My Money: Preferences for Public versus Private Action in Addressing Social Issues," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(1), pages 96-132, March.
    5. Lindsay Trant & Christy Anderson Brekken & Larry Lev & Lauren Gwin, 2018. "Implications of the 2016 Oregon Minimum Wage Increase for Direct Market Farmers, Farmworkers, and Communities," Sustainability, MDPI, vol. 10(2), pages 1-18, January.

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