Zachowania konsumentow wobec marek w sytuacjach kryzysowych. (Consumer behavior towards brands in crisis situations.)
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Bloemer, JoseM. M. & Kasper, Hans D. P., 1995. "The complex relationship between consumer satisfaction and brand loyalty," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 311-329, July.
- David Andrew, 1998. "Brand Revitalisation and Extension," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 184-195, Palgrave Macmillan.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- repec:sgm:pzwzuw:v:1:y:2013:p:143-156 is not listed on IDEAS
- repec:sgm:pzwzuw:v:1:i:1:y:2013:p:143-156 is not listed on IDEAS
- Ulas Akkucuk & Javed Esmaeili, 2016. "The Impact of Brands on Consumer Buying Behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(4), pages 01-16, July.
- Wasib B Latif & Md. Aminul Islam & Idris Bin Mohd Noor, 2014. "A Conceptual Framework to Build Brand Loyalty in the Modern Marketing Environment," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 4(10), pages 547-557, October.
- Andreas Herrmann & Michael D. Johnson, 1999. "Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung," Schmalenbach Journal of Business Research, Springer, vol. 51(6), pages 579-598, June.
- Halim, Paisal, 2017. "Patient Satisfaction Level at Local General Hospital in Mamuju Regency, Indonesia," OSF Preprints 8xhqp, Center for Open Science.
- Sahagun, Miguel A. & Vasquez-Parraga, Arturo Z., 2014. "Can fast-food consumers be loyal customers, if so how? Theory, method and findings," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 168-174.
- P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
- M. Paula Fitzgerald & Thomas K. Bias, 2016. "Satisfaction and Repurchase Intentions for Health Insurance Marketplaces: Evidence from a Partnership State," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(3), pages 638-651, November.
- Eymann, Torsten (Ed.), 2009. "Tagungsband zum Doctoral Consortium der WI 2009 [WI2009 Doctoral Consortium Proceedings]," Bayreuth Reports on Information Systems Management 40, University of Bayreuth, Chair of Information Systems Management.
- Sridhar N. Ramaswami & S. Arunachalam, 2016. "Divided attitudinal loyalty and customer value: role of dealers in an indirect channel," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 770-790, November.
- White, Christopher J. & Tong, Eudora, 2019. "On linking socioeconomic status to consumer loyalty behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 60-65.
- Marymagdaline E. Tarkang & Ruth N. Yunji & Simplice A. Asongu & Uju V. Alola, 2021.
"Antecedents of Customer Loyalty (CL) in the Mobile Telecommunication Companies in Cameroon,"
Working Papers
21/036, European Xtramile Centre of African Studies (EXCAS).
- Tarkang, Marymagdaline & Yunji, Ruth & Asongu, Simplice & Alola, Uju, 2021. "Antecedents of Customer Loyalty (CL) in the Mobile Telecommunication Companies in Cameroon," MPRA Paper 110610, University Library of Munich, Germany.
- Marymagdaline E. Tarkang & Ruth N. Yunji & Simplice A. Asongu & Uju V. Alola, 2021. "Antecedents of Customer Loyalty (CL) in the Mobile Telecommunication Companies in Cameroon," Working Papers of the African Governance and Development Institute. 21/036, African Governance and Development Institute..
- Marymagdaline E. Tarkang & Ruth N. Yunji & Simplice A. Asongu & Uju V. Alola, 2021. "Antecedents of Customer Loyalty (CL) in the Mobile Telecommunication Companies in Cameroon," Research Africa Network Working Papers 21/036, Research Africa Network (RAN).
- Christine Braunstein & Frank Huber & Andreas Herrmann, 2005. "Ein Ansatz zur Erklärung der Kundenbindung auf Basis der Theorie des geplanten Verhaltens," Schmalenbach Journal of Business Research, Springer, vol. 57(3), pages 187-213, May.
- Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci, 2017. "Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(6), pages 4-24.
- Ndubisi, Nelson Oly, 2012. "Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector," Journal of Business Research, Elsevier, vol. 65(4), pages 537-546.
- Fernando Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio & Diego Costa Pinto, 2018. "The brand experience extended model: a meta-analysis," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 519-535, November.
- Yating Tian & Qeis Kamran, 2021. "A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
- Sarra, Annalina & Di Zio, Simone & Cappucci, Marianna, 2015. "A quantitative valuation of tourist experience in Lisbon," Annals of Tourism Research, Elsevier, vol. 53(C), pages 1-16.
- Johnson Yeboah & Ernest K. Asirifi, 2016. "Mergers and Acquisitions on Operational Cost Efficiency of Banks in Ghana: A Case of Ecobank and Access Bank," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(6), pages 241-241, May.
- Irsa Mehboob & Mubbsher Munawar Khan, 2020. "Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention through Social Networking in the Pakistani Context," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 85-91.
- Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018. "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 166-175, November.
More about this item
Keywords
brand; consumer behavior towards brands; consumer loyalty towards brands; price loyalty; brand extension;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgm:pzwzuw:v:11:i:40:y:2013:p:143-156. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/somuwpl.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.