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The complex relationship between consumer satisfaction and brand loyalty

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  • Bloemer, JoseM. M.
  • Kasper, Hans D. P.

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  • Bloemer, JoseM. M. & Kasper, Hans D. P., 1995. "The complex relationship between consumer satisfaction and brand loyalty," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 311-329, July.
    • Handle: RePEc:eee:joepsy:v:16:y:1995:i:2:p:311-329
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    References listed on IDEAS

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    1. Beatty, Sharon E. & Homer, Pamela & Kahle, Lynn R., 1988. "The involvement--commitment model: Theory and implications," Journal of Business Research, Elsevier, vol. 16(2), pages 149-167, March.
    2. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    3. Jean-Noël Kapferer & Gilles Laurent, 1985. "Measuring consumer involvement profiles," Post-Print hal-00786781, HAL.
    4. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
    5. Kasper, Hans, 1988. "On problem perception, dissatisfaction and brand loyalty," Journal of Economic Psychology, Elsevier, vol. 9(3), pages 387-397, September.
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