Brands
Editor
- Susannah Hart(Interbrand UK Limited)John Murphy(Interbrand UK Limited)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-26070-6
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Book Chapters
The following chapters of this book are listed in IDEAS- John Murphy, 1998. "What Is Branding?," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 1-12, Palgrave Macmillan.
- Adrian Room, 1998. "History of Branding," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 13-23, Palgrave Macmillan.
- Pamela Robertson, 1998. "New Brand Development," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 24-33, Palgrave Macmillan.
- Susannah Hart, 1998. "Developing New Brand Names," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 34-45, Palgrave Macmillan.
- Chris Lightfoot & Richard Gerstman, 1998. "Brand Packaging," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 46-55, Palgrave Macmillan.
- Katriona Campbell, 1998. "Researching Brands," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 56-62, Palgrave Macmillan.
- Simon Mottram, 1998. "Branding the Corporation," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 63-71, Palgrave Macmillan.
- Janet Fogg, 1998. "Brands as Intellectual Property," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 72-81, Palgrave Macmillan.
- Vincent Carratu, 1998. "Commercial Counterfeiting," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 82-94, Palgrave Macmillan.
- Alex Batchelor, 1998. "Brands as Financial Assets," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 95-103, Palgrave Macmillan.
- Raymond Perrier, 1998. "Brand Licensing," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 104-113, Palgrave Macmillan.
- Andrew Taylor, 1998. "Brand Franchising," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 114-122, Palgrave Macmillan.
- William G. Tragos, 1998. "International Branding," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 123-134, Palgrave Macmillan.
- John Murray, 1998. "Branding in the European Union," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 135-151, Palgrave Macmillan.
- Michael Jary & Andrew Wileman, 1998. "Managing Retail Brands," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 152-160, Palgrave Macmillan.
- Joe Pope & David Cullwick & Jo Kennelly, 1998. "Commodity Branding," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 161-175, Palgrave Macmillan.
- Andy Milligan, 1998. "Branding in the Pharmaceutical Industry," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 176-183, Palgrave Macmillan.
- David Andrew, 1998. "Brand Revitalisation and Extension," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 184-195, Palgrave Macmillan.
- Andrew Seth, 1998. "Managing the Brand," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 196-205, Palgrave Macmillan.
- Susannah Hart, 1998. "The Future for Brands," Palgrave Macmillan Books, in: Susannah Hart & John Murphy (ed.), Brands, chapter 0, pages 206-214, Palgrave Macmillan.
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