IDEAS home Printed from https://ideas.repec.org/a/scn/pnoeeq/204a4.html
   My bibliography  Save this article

Impact of Brand Image on Car Buyers’ Choice of Branded Products in High Risk Market

Author

Listed:
  • P. Ladipo

    (University of Lagos, Lagos, Nigeria)

  • O. Akeke

Abstract

The study seeks to investigate the impact of brand image on consumer choice of branded products in Nigeria automobile market, focusing on (belief, assessment and satisfaction) of measuring brand imag e. A sample of 400 respondents was selected using convenience sampling method in Surulere Local Government on the Mainland of Lagos State, Nigeria. Through a structured questionnaire, data were collected and with the help of SPSS, analysis was made using both descriptive and inferential statistics. The results of the regression analysis revealed that all four null hypotheses tested were rejected, which shows that consumer choice of branded product to some extent depends on brand image.

Suggested Citation

  • P. Ladipo & O. Akeke, 2019. "Impact of Brand Image on Car Buyers’ Choice of Branded Products in High Risk Market," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 3(204), pages 28-34.
    • Handle: RePEc:scn:pnoeeq:204a4
    as

    Download full text from publisher

    File URL: https://socionet.ru/~visnyk/files/204-28-34.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wasib B Latif & Md Aminul Islam & Abdur Rahman & Mahadzirah Mohamad & Kritika Kongsompong, 2016. "Conceptual Framework of Brand Image for Tourism Industry: Tourism Management and Advertisement as Moderators," Journal of Tourism Management Research, Conscientia Beam, vol. 3(1), pages 1-9.
    2. Elster, Jon, 1989. "Social Norms and Economic Theory," Journal of Economic Perspectives, American Economic Association, vol. 3(4), pages 99-117, Fall.
    3. Wasib B Latif & Md. Aminul Islam & Abdur Rahman & Mahadzirah Mohamad & Kritika Kongsompong, 2016. "Conceptual Framework of Brand Image for Tourism Industry: Tourism Management and Advertisement as Moderators," Journal of Tourism Management Research, Conscientia Beam, vol. 3(1), pages 1-9.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mogues, Tewodaj & Carter, Michael R., 2003. "Social Capital and Incentive Compatibility: Modelling the Accumulation and Use of Social Collateral," Staff Paper Series 460, University of Wisconsin, Agricultural and Applied Economics.
    2. H Peyton Young, 2014. "The Evolution of Social Norms," Economics Series Working Papers 726, University of Oxford, Department of Economics.
    3. Mattos, Enlinson & Rocha, Fabiana & Toporcov, Patricia, 2013. "Programas de incentivos fiscais são eficazes? Evidência a partir da avaliação do impacto do programa nota fiscal paulista sobre a arrecadação de ICMS," Revista Brasileira de Economia - RBE, EPGE Brazilian School of Economics and Finance - FGV EPGE (Brazil), vol. 67(1), April.
    4. repec:hal:wpspec:info:hdl:2441/8651 is not listed on IDEAS
    5. Jieming Zhu, 2005. "A Transitional Institution for the Emerging Land Market in Urban China," Urban Studies, Urban Studies Journal Limited, vol. 42(8), pages 1369-1390, July.
    6. Christian Pfeifer & Gesine Stephan, 2019. "Why women do not ask: gender differences in fairness perceptions of own wages and subsequent wage growth," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 43(2), pages 295-310.
    7. Pilar Useche, 2016. "Who Contributes to the Provision of Public Goods at the Community Level? The Case of Potable Water in Ghana," Development Policy Review, Overseas Development Institute, vol. 34(6), pages 869-888, November.
    8. Cinzia Di Novi & Rowena Jacobs & Matteo Migheli, 2013. "The quality of life of female informal caregivers: from Scandinavia to the Mediterranean Sea," Working Papers 084cherp, Centre for Health Economics, University of York.
    9. repec:hal:wpspec:info:hdl:2441/8642 is not listed on IDEAS
    10. Lombardi, Michele & Yoshihara, Naoki, 2013. "Natural implementation with partially honest agents in economic environments," MPRA Paper 48294, University Library of Munich, Germany.
    11. Purkayastha, Dipankar, 2006. "Norms of reciprocity and human capital formation in a poor patriarchal household," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 35(1), pages 72-82, February.
    12. Marina Bianchi, 1994. "Evolutionary metaphors and the justification of economic efficiency," Finnish Economic Papers, Finnish Economic Association, vol. 7(1), pages 17-29, Spring.
    13. Mengel, Friederike, 2008. "Matching structure and the cultural transmission of social norms," Journal of Economic Behavior & Organization, Elsevier, vol. 67(3-4), pages 608-623, September.
    14. Kimbrough, E.O. & Vostroknutov, A., 2012. "Rules, rule-following and cooperation," Research Memorandum 053, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    15. Jim Engle-Warnick & Andreas Leibbrandt, 2006. "Who Gets The Last Word? An Experimental Study Of The Effect Of A Peer Review Process On The Expression Of Social Norms," Departmental Working Papers 2006-11, McGill University, Department of Economics.
    16. Hetschko, Clemens & Schöb, Ronnie & Wolf, Tobias, 2020. "Income support, employment transitions and well-being," Labour Economics, Elsevier, vol. 66(C).
    17. repec:zbw:bofrdp:2013_013 is not listed on IDEAS
    18. Lars Kunze & Nicolai Suppa, 2014. "Bowling Alone or Bowling at All? The Effect of Unemployment on Social Participation," Ruhr Economic Papers 0510, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
    19. repec:fgv:epgrbe:v:67:n:1:a:5 is not listed on IDEAS
    20. Leibbrandt, Andreas & Lynham, John, 2018. "Does the allocation of property rights matter in the commons?," Journal of Environmental Economics and Management, Elsevier, vol. 89(C), pages 201-217.
    21. Bellemare, Charles & Kroger, Sabine, 2007. "On representative social capital," European Economic Review, Elsevier, vol. 51(1), pages 183-202, January.
    22. David Bruner & Michael Jones & Michael McKee & Christian Vossler, 2015. "Tax Reporting Behavior: Underreporting Opportunities and Prepopulated Tax Returns," Working Papers 15-11, Department of Economics, Appalachian State University.
    23. Licht Amir N., 2008. "Social Norms and the Law: Why Peoples Obey the Law," Review of Law & Economics, De Gruyter, vol. 4(3), pages 715-750, December.
    24. repec:hal:spmain:info:hdl:2441/9909 is not listed on IDEAS
    25. Semjén, András, 2017. "Az adózói magatartás különféle magyarázatai [Various explanations for tax compliance]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 140-184.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:pnoeeq:204a4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ганна Харламова (email available below). General contact details of provider: http://socionet.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.